Facebook and Instagram Trends

The ever-evolving world of social media can be hard to keep up with at times. Algorithms are constantly changing, and so is the way that people view and interact with social media. It’s more important than ever to stay ahead of the curve to ensure that your brand will remain relevant to social media. Knowing how to keep your audience engaged with your content can make or break your social media strategy. 

Here are the Top 3 Facebook and Instagram Trends to Incease Engagement

Trend #1: Stories, Stories, Stories

One of the best Facebook and Instagram trends you can leverage to increase your engagement is Stories. In fact, many marketers recommend that you treat Stories as its very own platform with a unique strategy and content. Instagram Stories have taken over, with over 500 million viewers every day. Polished newsfeed posts are still important, but don’t miss the opportunity to appeal to more people in an interactive way. Be sure to utilize the variety of stickers available that allow you to ask questions, create a poll, or conduct a countdown. Then, pay attention to how your analytics change! 

Trend #2: Be Authentic

From magazine covers to clothing brands and more, people are moving away from highly photoshopped images toward honest, unedited, real life. It’s quite refreshing, and from a marketing standpoint, it’s working.

Highly curated feeds and perfectly staged shots still have their place in a solid social media strategy, and they’re important for building a cohesive brand, but one of the top Facebook and Instagram trends of 2019 is to step out of your comfort zone and show the real side of yourself and/or your brand.

Like this body-positive model did recently. With 18,000 followers, @Neruaella blends polished photography with authentic and vulnerable posts like this. Influencers, celebrities, and brands are jumping on this trend also.  

Trend #2: IGTV

IGTV was launched in June 2018, so by any measure, it is still in its infancy. That said, it’s growing and developing rapidly, becoming one of the top social video sharing tools.

Now that IGTV is allowing both vertical and horizontal videos, more and more people are jumping on the bandwagon and publishing high-quality content full of tips, inspiration, entertainment, and more, and generating excellent social engagement at the same time. If your brand is looking to benefit from Facebook and Instagram trends, we highly recommend creating an IGTV channel and some useful videos that your audience will enjoy. 

The digital marketing revolution is here, and these Facebook and Instagram trends are leading the way. Your business marketing plan needs to include a social media strategy, and we’d love to help. The Social Media for Business Class at Digital Workshop Center will help you get started. We offer a variety of Digital Marketing Classes to help you launch a successful social media strategy. Contact us today to learn more!