Home » Posts Tagged "marketing"

3 Reasons to Get Certified in Graphic Design

Over the last decade, we’ve seen an explosion of amazing design content, partly fueled by the popularity of online marketing and small business startups. Everything from logos and flyers to website icons and Facebook banners- the world of graphic design is more in demand than ever before. While many students are choosing to major in the design fields in college, the majority of the talent market is coming from post-graduate people looking to expand their expertise, round out their skill set, and break into this fresh and exciting industry. Many community colleges and online institutions...

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Business Book Club: Four Reasons Why People Hang On To Old-School Marketing

It is no secret that things are a-changin’. The very way we relate, interact and engage in our communities has drastically shifted over the last 20 years as the internet has evolved to provide new opportunities for organizing and communicating. But what does this mean for business? I have found that even though we intellectually know that things are changing, old habits die hard. What do you think of when I say the word marketing? Do you see an ad? Maybe on a billboard or in a newspaper. Or maybe you see a commercial. Remember Big Red chewing gum? “Kiss a little longer, stay close a...

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How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...

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Google Finally Offers Mass Storage Solution with Google Drive

[Originally published in The Coloradoan on 5/25/12] For a company that most techie people associate with being at the forefront of digital trends, it has been a huge surprise to many that Google has never offered a mass storage solution as one of its services. While it has had the best business apps and marketplace to customize your online experience for some time, Google always has been missing a “cloud” storage solution. Until now. As of late April of this year, Google is offering “Drive” as its answer for mass storage issues. According to Google’s website, “Google Drive is a storage...

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Foursquare: What Is It and Why Should You Know About It?

Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...

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