Business Book Club: Four Reasons Why People Hang On To Old-School Marketing
It is no secret that things are a-changin’. The very way we relate, interact and engage in our communities has drastically shifted over the last 20 years as the internet has evolved to provide new opportunities for organizing and communicating. But what does this mean for business? I have found that even though we intellectually know that things are changing, old habits die hard. What do you think of when I say the word marketing? Do you see an ad? Maybe on a billboard or in a newspaper. Or maybe you see a commercial. Remember Big Red chewing gum? “Kiss a little longer, stay close a...
read moreHow to Set Up Your LinkedIn Profile
Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...
read moreGoogle Finally Offers Mass Storage Solution with Google Drive
[Originally published in The Coloradoan on 5/25/12] For a company that most techie people associate with being at the forefront of digital trends, it has been a huge surprise to many that Google has never offered a mass storage solution as one of its services. While it has had the best business apps and marketplace to customize your online experience for some time, Google always has been missing a “cloud” storage solution. Until now. As of late April of this year, Google is offering “Drive” as its answer for mass storage issues. According to Google’s website, “Google Drive is a storage...
read moreFoursquare: What Is It and Why Should You Know About It?
Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...
read moreFacebook Contests: What You Can and Cannot Do
Everyone wants to be the Big Winner! Hosting a contest on your Facebook page is a great way to: Drive people to your page Get them engaged and Let’s be honest: Make them ‘like’ you more. There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’. Essentially, the way that the majority of people run a contest on Facebook (i.e. post a photo on their wall and get their friends to like it, etc.) is against the rules of Facebook. Facebook does not want to be connected to your contest or be...
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Extended Support Benefits
Did you know that ALL public classes come with extended support options? This includes one month of technical support and one year for a free re-take of the same class (attended students only).
