Select Page

Resources & Blog: Social

Social Media Advertising – Know Your Audience and Goals, and Nail Your Creatives

Social Media Advertising – Know Your Audience and Goals, and Nail Your Creatives Basics of Social Media Advertising As a business owner or someone working in the field of marketing, you know it’s important to find and reach your customers where they are. In this day and age, they’re spending a lot of time on their phones and computers using social media websites and applications. In fact, many people spend between 15 and 30 minutes a day on several social media platforms, including Facebook, YouTube, Instagram, and SnapChat. That really adds up over time. If your business...

read more

Additional Resources for Social Media Advertising

Additional Resources for Social Media Advertising Interesting sites related to Social Media Advertising Provided by Carmelo Mannino of DWC GrowthHackers Great community of digital marketing professionals FB Audience Insights Tool to help you analyze individuals demographics and interests on FB Swiped.co This is a site where you can evaluate other FB ads. Great spot for creative insights. Canva Use free or buy great backgrounds and images for social posts Promo Buy short video clips for FB posts and ads. Videos are almost always more...

read more

Social Media Glossary | A Beginner’s Guide to Social Media Advertising

Social Media Glossary | A Beginner’s Guide to Social Media Advertising A Social Media Glossary to help you learn the modern terms In the digital era, it’s important for businesses to reach their clients where they’re at, and today… they’re on social media! Social media networks like Facebook, Instagram, SnapChat, and more have really taken off in recent years, and chances are that the very people you want to connect with are spending time on these sites. If your business isn’t already harnessing the power of social media marketing and advertising, it’s high...

read more

Social Media for Business with John White

Social Media for Business with John White Videos Why Your Business Needs a Social Media Strategy https://www.youtube.com/watch?v=JYBvE72PLNw How to Use Hootsuite in 13 Minutes https://www.youtube.com/watch?v=Bn6h9VrfWw0 Blog Posts The Exact Words to Use on Social Media to Get More Customers https://www.inc.com/john-white/here-are-the-exact-words-to-use-on-social-media-to.html How Employee Advocacy on Social Media Helps Gain Customers https://www.inc.com/john-white/how-employee-advocacy-on-social-media-helps-gain-customers.html Top UK...

read more

Connecting with alumni on LinkedIn

Connecting with alumni on LinkedIn Working to increase access to job opportunities and networking for alumni on LinkedIn Employers and job seekers know that LinkedIn is the single most important tool for recruiting talent.  Employers often review a LinkedIn profile as much (if not more) than a resume to determine your skills and qualifications before hiring. For skills assessment, LinkedIn is a tremendous tool for recruiters to be able to accurately analyze how a candidates skill set would match their open position....

read more