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Resources & Blog: Google Adwords

Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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Improve Web Search Rank with Analytics | Digital Workshop Center

Improve Web Search Rank with Analytics | Digital Workshop Center Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...

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Google Ads Resources

Google Ads Resources Useful Google Ads Resources and Links A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow: Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/...

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