Resources & Blog: Google Adwords
by | Jun 25, 2019 | Digital Marketing, DWC Certificate Programs, Google AdWords, Tips & Tricks
Tags: advertising, certification programs, digital marketing, Google, Google Ads, google adwords, marketing, remarketing, Tips & Tricks
![Google Ads Remarketing]()
Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...
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by Digital Workshop Center | Apr 23, 2019 | Digital Marketing, Google Ads, Google AdWords
Tags: digital marketing, Google, Google Ads, google adwords, Small Business
![Google Ads Basics]()
Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...
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by Digital Workshop Center | Feb 5, 2019 | Digital Marketing, Google AdWords, Google Analytics
Tags: article, articles, certificate programs, digital marketing, Google, google adwords, google analytics, search engine optimization, SEO
SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...
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by Digital Workshop Center | Dec 4, 2018 | Digital Marketing, Digital Marketing, DWC Certificate Programs, Google AdWords, Google Analytics, Workshop Blog Posts
Tags: adwords, analytics, google adwords, google analytics, Google Apps, keywords
Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...
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by Digital Workshop Center | Aug 14, 2018 | Digital Marketing, Digital Marketing, Google AdWords
Tags: adwords, analytics, article, articles, Google, google adwords, google analytics, Google Apps
Useful Google Ads Resources and Links A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow: Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/...
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