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Resources & Blog: Advertising

Facebook and Instagram Trends

Facebook and Instagram Trends Facebook and Instagram Trends to Increase Engagement The ever-evolving world of social media can be hard to keep up with at times. Algorithms are constantly changing, and so is the way that people view and interact with social media. It’s more important than ever to stay ahead of the curve to ensure that your brand will remain relevant to social media. Knowing how to keep your audience engaged with your content can make or break your social media strategy.  Here are the Top 3 Facebook and...

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Google Ads Remarketing

Google Ads Remarketing Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...

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Social Media Advertising – Know Your Audience and Goals, and Nail Your Creatives

Social Media Advertising – Know Your Audience and Goals, and Nail Your Creatives Basics of Social Media Advertising As a business owner or someone working in the field of marketing, you know it’s important to find and reach your customers where they are. In this day and age, they’re spending a lot of time on their phones and computers using social media websites and applications. In fact, many people spend between 15 and 30 minutes a day on several social media platforms, including Facebook, YouTube, Instagram, and SnapChat. That really adds up over time. If your business...

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Social Media Glossary | A Beginner’s Guide to Social Media Advertising

Social Media Glossary | A Beginner’s Guide to Social Media Advertising A Social Media Glossary to help you learn the modern terms In the digital era, it’s important for businesses to reach their clients where they’re at, and today… they’re on social media! Social media networks like Facebook, Instagram, SnapChat, and more have really taken off in recent years, and chances are that the very people you want to connect with are spending time on these sites. If your business isn’t already harnessing the power of social media marketing and advertising, it’s high...

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