Step 3: Create a content plan.
The next step in your digital marketing strategy is to create your content plan. Sit down with a spreadsheet and identify the main themes that you want your content to cover. Then, within each of those themes, begin to list ideas for the types of posts and content that will help you achieve your goals. Be sure to balance your content, though. Include educational content that details your services, products, or value-adds, as well as fun content, such as giveaways, questions, polls, and opportunities for people to join the conversation. From there, decide how often you want to show up in front of your audience. Some businesses post on social media 3-5 times per week, send 2-4 e-newsletters per month, and write a number of blogs each month. Other businesses might just focus on social posts. This is where you have to identify what is manageable for you, so you can keep up with it.