Digital Media Production
Certificate

This module provides the creative foundation for the entire program. Students will learn the principles of effective visual design—hierarchy, balance, rhythm, and spatial organization—and how to apply them across multiple media formats. Typography and color theory are explored in depth to develop visual literacy, and students will engage in design critiques to improve their ability to analyze and refine work. By the end of this module, students will be able to create visually appealing designs that communicate effectively across platforms.

• Apply design principles (Balance, contrast, rhythm, hierarchy) to real-world media projects
• Select and pair typefaces effectively for readability and tone
• Use color theory to create visually appealing, accessible designs
• Integrate design elements into cross-platform layouts
• Participate in and lead structured design critiques
• Communicate design choices clearly to collaborators and clients

In this module, students master Adobe Photoshop for creating and editing raster graphics. Topics include image correction, compositing, and advanced selection techniques. Students will work on creating print-ready files, social media graphics, marketing collateral, and visual assets for integration into video projects. By the end of this module, students will be able to produce professional-quality digital and print media using Photoshop’s full range of tools.

• Navigate the Photoshop interface and manage layers efficiently
• Perform professional-grade photo correction and retouching
• Create marketing-ready graphics for both print and digital formats
• Use masking and blending modes for complex compositions
• Apply Photoshop’s AI tools (E.g., generative fill) to enhance workflows
• Export optimized files for various platforms and uses

Students learn to create scalable vector graphics for branding, icons, infographics, and other media. This module emphasizes branding consistency, vector workflow best practices, and creating design systems for cross-platform use. By the end of this module, students will be able to create professional vector designs and export them for integration into print, digital, and video projects.

• Create vector graphics, logos, and brand marks using Illustrator’s core tools
• Design scalable assets adaptable to multiple media platforms
• Use pen and shape tools for precise illustration work
• Create and manage brand style guides and asset libraries
• Incorporate Illustrator AI tools for faster production
• Prepare vector files for integration into print, web, and video projects

In Module 4, students will cover professional video editing workflows in Adobe Premiere Pro, from ingesting media to final export. Students learn editing fundamentals, audio integration, color grading, and creating branded video content for marketing campaigns and storytelling purposes. By the end of this module, students will be able to produce polished videos that meet professional broadcast and online publishing standards.

• Organize media assets and navigate the Premiere Pro workspace efficiently
• Edit footage with precision, using markers, keyframes, and transitions
• Integrate audio, sound effects, and music tracks
• Apply color correction and grading techniques for visual consistency
• Add branded titles, captions, and motion graphics
• Export videos in optimal formats for different platforms

In this module, students gain experience in motion graphics, animation, and compositing using Adobe After Effects. This includes creating engaging animations, 3D effects, and integrating motion graphics into video projects. By the end of this module, students will be able to design professional motion graphics and visual effects for integration into a variety of media formats.

• Animate text, shapes, and layers with keyframes and presets
• Create visual effects using masking, compositing, and chroma keying
• Use Puppet Tool and Roto Brush for advanced animations
• Design and integrate 3D camera movements and tracked objects
• Create motion graphics for brand intros, lower thirds, and transitions
• Render and export motion graphics for integration into media projects

The Storytelling module focuses on crafting compelling narratives for digital media. Students learn to write scripts, plan storyboards, and develop visual narratives that engage audiences across platforms. By the end of this module, students will be able to create structured stories that enhance the impact of their media projects.

• Structure narratives using storytelling frameworks (Hook, conflict, resolution)
• Adapt stories for various media formats and audience types
• Write scripts for short-form videos, ads, and branded content
• Integrate storytelling into brand identity and marketing campaigns
• Use storyboards and shot lists to plan production

In module 7, students explore the latest AI-powered tools for design, video editing, and content creation. This includes ethical considerations and best practices for integrating AI into creative workflows. By the end of this module, students will be able to confidently incorporate AI tools into their production workflows while maintaining ethical and professional standards.

• Identify and use AI features in Adobe Creative Cloud applications
• Explore third-party AI tools for video, design, and writing tasks
• Automate repetitive tasks to speed up production workflows
• Assess ethical and copyright considerations for AI-generated media
• Integrate AI tools into the production process without compromising quality

Students learn how to distribute and promote digital media content effectively. Topics include social media marketing, SEO, paid advertising, and measuring campaign performance. By the end of this module, students will be able to create and manage multi-platform marketing campaigns that maximize audience engagement.

• Create integrated digital media campaigns across multiple channels
• Optimize content for search engines and social algorithms
• Use analytics to track and improve campaign performance
• Apply paid advertising strategies to boost reach and engagement
• Measure ROI and make data-driven adjustments to campaigns

In the final module, students complete a major project that integrates skills from all previous modules, while also building a professional portfolio. This module includes Adobe Certified Professional (ACP) exam preparation, covering the exam objectives, practice tests, and strategies for passing the Photoshop, Illustrator, Premiere Pro, and After Effects certification exams. By the end of this module, students will have a portfolio, a completed capstone project, and the skills to pass multiple Adobe certification exams.

• Select and organize projects into a professional digital portfolio
• Plan, produce, and present a comprehensive capstone project
• Review Adobe Certified Professional exam objectives and complete practice exams
• Write resumes and cover letters tailored to creative industries
• Optimize LinkedIn and online portfolios for job searches
• Practice interview skills through mock sessions and feedback

The program is approximately 6 months long.

Students complete structured coursework, portfolio projects, and a Capstone experience designed to demonstrate job-ready skills.

This duration allows students to build strong foundational skills, complete hands-on projects, and prepare for entry-level analytics roles without rushing the learning process.

Students attend:

• 3 sessions per week
• 3 hours per session
• 9 hours per week of live, instructor-led training

Students should expect live class sessions multiple times per week and additional project time outside of class. Plan for dedicated weekly time to complete creative assignments, video rendering, and portfolio development.

This is a part-time program designed for:

• Working adults
• Job seekers
• Career changers
• Adults balancing family or caregiving responsibilities

Many students work or actively job search while enrolled.  This program is typically offered in evening sessions.

The program is delivered in a live, online instructor-led format. All sessions include real-time instruction, discussion, and feedback.  If a student were to miss a class session, they do have the option to watch recordings and make-up any assignments.

Graduates may pursue roles such as:

• Digital Media Producer
• Video Editor
• Multimedia Designer
• Social Media Content Creator
• Content Marketing Specialist
• Creative Project Coordinator

The program prepares students to create, edit, manage, and publish professional digital content across platforms.

Yes. This program is eligible for funding through Division of Vocational Rehabilitation (DVR) agencies across the United States, depending on individual eligibility and state guidelines.

Admissions staff can assist with documentation and coordination.

Yes. Unlimited career coaching is included for all students at no additional cost.

Career support may include:

• Resume and LinkedIn guidance
• Portfolio and project review
• Interview preparation
• Job search strategies for analytics roles

This support is especially valuable for career changers and unemployed learners.

Altough it is not required for enrollment or graduation, students may choose to pursue Adobe Certified Professional (ACP) exams. Exam fees are separate.

The program prepares students with the skills needed to sit for certification exams if desired.

Take the next step by completing our inital application form here.

And schedule a time to quickly speak to an advisor.

Questions? Talk to our Admissions team today to learn more by visiting our contact page.