Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world.read more
In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style!read more
If you or a loved one is struggling to master technology, there are classes at the Digital Workshop Center that can help. Ask your doctor if DWC is right for you.read more
When prospective students approach me about enrolling in some of my beginner web design classes, they often ask if they should learn HTML or purchase Adobe Dreamweaver to edit their website.
Everyone’s needs are different, but I always give the same answer. HTML, or Hyper-Text Markup Language, is the fundamental language of the Internet, while Adobe Dreamweaver is a tool to help you write that language better.read more
If your business has a website, it’s important to get it atop the results for search engines such as Google and Bing.
In fact, 94 percent of shoppers research a product online before making a web purchase, including to the Complete Shopper Intelligence Study. Shoppers overwhelmingly turn to search engines for information, with 61 percent of shoppers say they often or always use a search engine while researching a future online purchaseread more