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Premiere Pro Can Help Get Your Business on Video

The days of conveying your business’s message with a photo are slowly declining. Today, Internet and television viewers have short attention spans. With so much content available on a variety of devices, the content thrown at us every second is overwhelming. Photos are often ignored as noise. To get your message across more effectively, the photo is being replaced by video. Videos are easier to create than ever before; there are a vast number of ways to share them online, and quality continues to improve. What this means for you and your business is that video content is becoming a necessity to your messaging. In the past decade, Adobe Creative Suite has been the leader in design applications for print, web and multimedia. So it’s no surprise that its video editing software, Adobe Premiere Pro, has also become one of the industry leaders for video production. Premiere Pro provides a user-friendly interface and a wealth of tools, options and add-ons that can turn a simple video into something spectacular. Premiere Pro is a part of the Creative Suite, but can also be purchased on its own. One of the many things I like about Premiere is the tracking it provides. With multitracked videos, you can separate different video and audio clips onto different tracks. Then you have options to remix tracks or add effects. The program also makes it simple to add text and credits such as title frames to be superimposed over a video frame. This allows you to describe your video in more detail and provide extra information about your products and services. I’m obviously a huge fan of both Adobe and Premiere, and I’m used to the way Adobe uses panels to organize its commands and options. However, the one negative to this program is that a beginner might have a tough time orienting themselves to the environment. Upon first opening the program, there are a lot of choices that can be made. It can be overwhelming to know where to begin. To get past the initial fear and start creating, remember that Premiere Pro should be fun. Then take a deep breath and dive in to creating interesting videos that can help sell your products and services better than a photo ever could. [Originally published in the Coloradoan on...

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The ABCs of Adobe Photoshop, Illustrator and InDesign

Adobe’s Creative Suite (CS) products have been around a long time – the first commercial CS program, Illustrator 88 (logo above), launched in 1986. Technology has come a long way since rat-tails, cassette tapes, and New Kids on the Block were in style. Like the New Kids, Adobe CS has grown with the times. Today, there are over 15 CS programs, offering tools for digital media, print, video, multimedia and more to create anything from basic graphic designs to the avant-garde. Most people use two or three CS programs, and amongst all of the programs, Adobe Photoshop, Illustrator and InDesign are the most popular. Because CS software is used by graphic designers, artists, photographers and other creative professionals, some may be intimidated or hesitate to take a crack at using CS software. But, have no fear. While Photoshop, Illustrator and InDesign have deep functionalities that could take months, years or a lifetime to learn (not joking), even the basic functions of these programs can yield amazing results. Before embarking on your Adobe CS voyage, it is important to know what Photoshop, InDesign and Illustrator are built for and the differences between the three programs. Taking a moment to read through the information below could save you from drowning in an ocean of random information floating around the web. If you have a question after reading this, please feel free to leave a note for us in the comment box at the end of this post. Photoshop In the simplest of terms, Adobe Photoshop is all about manipulating digital images however a user wants to. Users can enhance a singular image or integrate multiple images into a single document to create a variety of media ranging from artwork to photo albums to web media to video. If you have seen something that looks too cool to be real, you can probably thank Photoshop for it. As you can imagine, there are several versions of Photoshop to suit the needs of a massive, diverse user base. Let’s meet the Photoshop family: The most basic software of the bunch, Photoshop Elements is a slimmed-down version of Photoshop best suited for organizing and editing photographs on a basic, casual level. This software has automated tools that instantly add effects to your materials and tools for manual enhancements. Photoshop Premiere Elements brings video into the fold, and also adds additional effects for photographs. User friendly and relatively inexpensive compared to other Adobe products, Elements is great for those who want a Photoshop-lite experience. At the heart of it all is the self-titled Photoshop software. Photoshop is all about enhancing and combining digital materials (photos, graphics, etc) to make one stunning design. It is not suited for creating designs from scratch, but Photoshop tools can technically be used for this as well. Photoshop can be used for a wide variety of media, including web graphics, animation, illustrations, photographs, print design, typography, illustration, video and general image editing. For 3D compositions, Photoshop Extended is your best bet. Because of its wide range of functionality, it is likely that this software would be the best starting point for aspiring graphic designers. Photoshop Lightroom offers a complex toolkit ideal for editing digital photographs. Even though Lightroom contains advanced functions, this software is recommended for professional and amateur photographers alike. When your images are ready, Lightroom’s photo book options allows you to package images in creative ways, giving your work another coat of polish. Photoshop is an amazing tool, but there are limitations. For instance, Photoshop should be used mainly for content that won’t be resized. This is because...

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