We are now officially living in the digital era, with online and computerized media fast outpacing print applications. In the coming years, some speculate that age-old analog and print utilization will be on its way to extinction, and that tomorrow’s generation will consume all of their media by way of smartphones, tablets, and laptops. So what does that mean for today’s designers? Plenty of changes are afoot for sure, but one of the basics is making sure you understand digital color, how it’s different from print color, and naturally…how to use it to make your designs stand out.read more
Let’s face it- today’s job market is tough. The credentials that would fetch a top-tier position a decade ago are now only delivering an entry-level one. Unemployment and unpaid internships abound, and there is a distinct trend that is emerging from this new market milieu.
Those with the most well rounded resumes are the ones getting hired and promoted. The ambitious and creative few who take the time to flesh out their skill set and tack on certifications are the ones who bring the most usability to the job market. Utilitarianism has taken over, and employers are looking to stretch their new hires over several different professional fields. In this new minimalist market, if you can offer the skills and expertise of three people rolled into one, you’re miles ahead of the pack.read more
There are several great reasons to get your professional graphic design certification- here are three of them.read more
In my opinion, one of the marks of a professional graphic designer is consistency. It is so important to make sure that fonts, colors, and design elements are consistent throughout a project, but also across an entire company brand. Design consistency gives a feeling of familiarity and provides the consumer something to recognize about your products or services. When Adobe InDesign was introduced in the Creative Suite in 2002, it came with a bundle of new features that helped designers ensure consistency across documents. One of the easiest ways to do this was to use Adobe styles. In most of the graphics programs in the Adobe Creative Suite — including Photoshop, InDesign, and Illustrator — there are multiple panels referring to style. An Adobe style is simply a package of style information that can easily be applied to your document objects. In Adobe InDesign, there are separate panels for character styles, paragraph styles, table styles, cell styles and more. Each of these is intended to help you create the style and then easily deploy it as needed. By connecting all of your relevant objects to the style, you can easily make one change to the style definition and it can be re-applied to all associated items. For example, a paragraph style may contain the font, spacing and alignment information for different types of paragraphs. This concept alone can save you hours of tedious cleanup work. It also reduces human error and guarantees that all similar elements have the same appearance. However, these concepts can be taken to a much higher level. Adobe InDesign also has a way to create a pattern of styles throughout your project. For example, many print documents follow a familiar flow to organize the content. You may have a header, followed by a sub-heading, a first paragraph with an interesting design for the first line of text, and then subsequent body paragraphs. A feature of a style called Next Style allows you to set up an order for styles to follow. All you would have to do is set the style of header and then tell InDesign to flow the Next Style to ensure the remaining styles follow from there. Each style will remain connected to the source to allow for quick changes and consistency. There are far too many other-style related features and time-saving tricks than I can mention in this short column. I hope you try to use styles in your Creative Suite projects and find new ways to become more efficient with your design work. [Originally posted in the Coloradoan on...read more
The possibilities with Adobe Creative Suite are endless. For this reason and more, Adobe CS has become the industry standard for graphic design, video production and many other creative professions. Programs such as Adobe’s Photoshop, Illustrator and InDesign have revolutionized several industries and are now more accessible to the average consumer than ever before. At the Digital Workshop Center, we consistently see students who have been forced into these complex programs by their employers in the hopes they’ll be able to bring design work in-house. However, Adobe CS is designed for personal computers and, therefore, has a ton of options centered around customizing the program to best work for you. Whenever I open any of my Adobe programs, I first open and arrange the panels to best suit my needs. Adobe panels are common in almost all CS programs — they’re the small, moveable pieces within the greater Adobe puzzle. Each panel is focused on one group of commands. For example, in Adobe InDesign you have the Pages panel, which gives you all the choices you need to create, arrange and manage your pages. While you could also use the text-based menus at the top of the program, the panels are typically easier to understand. Each panel also includes a menu is in its top-right corner. The panel menu provides additional commands or options to help you fine-tune exactly what you need. Another feature of the Adobe panel system is that you can easily group or dock panels. By default there’s a dock section on the right side of most Adobe programs. This section usually has a dark-gray background separated from the design area of the program. You can fit all of your desired panels into the dock or drag and drop panels in any order you want. In addition, you can re-size the dock or collapse it to save you space. The size and resolution of your monitor is a huge factor in how you will arrange your dock, but don’t be afraid to play around with different arrangements. The more you use an Adobe CS program, you’ll learn which panels you need for your work. When you have all the panels opened and arranged the way you like, I highly recommend saving that as a workspace, which takes a snapshot of your program’s environment so you can easily return to that arrangement as you see fit. There’s no limit to the number of panel workspaces you can create and it works well to create different layouts for different types of projects. For example, you can create one workspace for your graphic design projects, another for web projects and maybe one for advanced typography. Through the window menu in any Adobe CS program, you can easily manage future workspaces. When a new student opens Adobe for the first time, I think there’s always a brief feeling of anxiety, maybe due to the amount of commands on the screen. However, if you embrace the panel system and get used to the similarities across all Adobe Creative Suite programs, you will see the logic behind panels and start to enjoy it. Stu Crair is the owner and lead trainer at The Digital Workshop Center, providing digital arts and computer training instruction in Fort Collins. Reach him at (970) 980-8091 or firstname.lastname@example.org. [Originally posted in the Coloradoan on...read more