Learn how to plan and understand the effectiveness of your marketing efforts.
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Description
The Digital Marketing Strategies class looks at the fundamental concepts and strategies of marketing, as well as the data-driven digital marketing skills needed to successfully propel your career forward. As a student, you’ll be able to determine a company’s voice in the digital landscape in order to create a whole campaign to reach your customers.
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Includes
- 14 hours of classroom training | Additional assignments outside of class
- Professional Textbook/Materials
- Download materials with practice data files
- One month of technical support
- One year for a free re-take (for attended students of public classes only)
- Certificate of Completion
Objectives
Upon successful completion of the Digital Marketing Strategies Class, students will understand:
- Business and consumer Strategy
- Core components of a business
- Explaining business models and composing an elevator pitch
- Digital marketing evolution and the current landscape
- Segmentation
- Identifying your audience
- Building a target persona
- The role of data, metrics, and key performance indicators (KPIs)
- Conversion rates and benchmarks from various digital marketing channels
- Career opportunities within digital marketing
Prerequisites
- Basic digital literacy including file management is required