Social Media Advertising Class

Social Media Advertising takes a deep look into the platforms and strategies used by marketing professionals to grow a business through social media channels.  This training goes beyond the basics and shows you the best ways to advertise on social media to reach more customers.

Navigating through all of the options on how to spend money on social media is time consuming and overwhelming at times.  Social Media Advertising is intended to break down some of the most important features of how to spend money wisely while growing your audience and generating more leads.

The Social Media Advertising class is hands-on and intensive, however it is designed to help make difficult topics easier to understand. Your instructor, a social media marketing expert, will work with you closely to make sure that you avoid common mistakes when creating your campaigns & help you apply best practices when possible.

Upon successful completion of the Social Media Advertising class, students will be able to:

• Understand terminology and best practices of social media paid advertising
• Use Facebook Business Manager to determine your audience and how to target effectively
• Explore various social media styles of campaigns
• Discuss the pros and cons of the major social media platforms and their digital advertising tools
• Create a social media advertising campaign strategy
• Track the results of a Facebook advertising campaign with reporting tools
• Advanced techniques and tricks for social media for business

• Basic digital literacy including file management is required
• Social Media Beginners or equivalent knowledge