Digital Workshop Center

Digital Marketing

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Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

  • Start Date
    Oct
    20
    66 sessions
    Online
    Xavier Harrison
    Session information
    Sessions
    Session 1
    Mon, Oct 20 05:00 pm MDT - Mon, Oct 20 08:00 pm MDT
    Online
    Session 2
    Wed, Oct 22 05:00 pm MDT - Wed, Oct 22 08:00 pm MDT
    Online
    Session 3
    Thu, Oct 23 05:00 pm MDT - Thu, Oct 23 08:00 pm MDT
    Online
    Session 4
    Mon, Oct 27 05:00 pm MDT - Mon, Oct 27 08:00 pm MDT
    Online
    Session 5
    Wed, Oct 29 05:00 pm MDT - Wed, Oct 29 08:00 pm MDT
    Online
    Session 6
    Thu, Oct 30 05:00 pm MDT - Thu, Oct 30 08:00 pm MDT
    Online
    Session 7
    Mon, Nov 03 05:00 pm MST - Mon, Nov 03 08:00 pm MST
    Online
    Session 8
    Wed, Nov 05 05:00 pm MST - Wed, Nov 05 08:00 pm MST
    Online
    Session 9
    Thu, Nov 06 05:00 pm MST - Thu, Nov 06 08:00 pm MST
    Online
    Session 10
    Mon, Nov 10 05:00 pm MST - Mon, Nov 10 08:00 pm MST
    Online
    Session 11
    Wed, Nov 12 05:00 pm MST - Wed, Nov 12 08:00 pm MST
    Online
    Session 12
    Thu, Nov 13 05:00 pm MST - Thu, Nov 13 08:00 pm MST
    Online
    Session 13
    Mon, Nov 17 05:00 pm MST - Mon, Nov 17 08:00 pm MST
    Online
    Session 14
    Wed, Nov 19 05:00 pm MST - Wed, Nov 19 08:00 pm MST
    Online
    Session 15
    Thu, Nov 20 05:00 pm MST - Thu, Nov 20 08:00 pm MST
    Online
    Session 16
    Mon, Nov 24 05:00 pm MST - Mon, Nov 24 08:00 pm MST
    Online
    Session 17
    Tue, Nov 25 05:00 pm MST - Tue, Nov 25 08:00 pm MST
    Online
    Session 18
    Wed, Nov 26 05:00 pm MST - Wed, Nov 26 08:00 pm MST
    Online
    Session 19
    Mon, Dec 01 05:00 pm MST - Mon, Dec 01 08:00 pm MST
    Online
    Session 20
    Wed, Dec 03 05:00 pm MST - Wed, Dec 03 08:00 pm MST
    Online
    Session 21
    Thu, Dec 04 05:00 pm MST - Thu, Dec 04 08:00 pm MST
    Online
    Session 22
    Mon, Dec 08 05:00 pm MST - Mon, Dec 08 08:00 pm MST
    Online
    Session 23
    Wed, Dec 10 05:00 pm MST - Wed, Dec 10 08:00 pm MST
    Online
    Session 24
    Thu, Dec 11 05:00 pm MST - Thu, Dec 11 08:00 pm MST
    Online
    Session 25
    Mon, Dec 15 05:00 pm MST - Mon, Dec 15 08:00 pm MST
    Online
    Session 26
    Wed, Dec 17 05:00 pm MST - Wed, Dec 17 08:00 pm MST
    Online
    Session 27
    Thu, Dec 18 05:00 pm MST - Thu, Dec 18 08:00 pm MST
    Online
    Session 28
    Mon, Jan 05 05:00 pm MST - Mon, Jan 05 08:00 pm MST
    Online
    Session 29
    Wed, Jan 07 05:00 pm MST - Wed, Jan 07 08:00 pm MST
    Online
    Session 30
    Thu, Jan 08 05:00 pm MST - Thu, Jan 08 08:00 pm MST
    Online
    Session 31
    Mon, Jan 12 05:00 pm MST - Mon, Jan 12 08:00 pm MST
    Online
    Session 32
    Wed, Jan 14 05:00 pm MST - Wed, Jan 14 08:00 pm MST
    Online
    Session 33
    Thu, Jan 15 05:00 pm MST - Thu, Jan 15 08:00 pm MST
    Online
    Session 34
    Mon, Jan 19 05:00 pm MST - Mon, Jan 19 08:00 pm MST
    Online
    Session 35
    Wed, Jan 21 05:00 pm MST - Wed, Jan 21 08:00 pm MST
    Online
    Session 36
    Thu, Jan 22 05:00 pm MST - Thu, Jan 22 08:00 pm MST
    Online
    Session 37
    Mon, Jan 26 05:00 pm MST - Mon, Jan 26 08:00 pm MST
    Online
    Session 38
    Wed, Jan 28 05:00 pm MST - Wed, Jan 28 08:00 pm MST
    Online
    Session 39
    Thu, Jan 29 05:00 pm MST - Thu, Jan 29 08:00 pm MST
    Online
    Session 40
    Mon, Feb 02 05:00 pm MST - Mon, Feb 02 08:00 pm MST
    Online
    Session 41
    Wed, Feb 04 05:00 pm MST - Wed, Feb 04 08:00 pm MST
    Online
    Session 42
    Thu, Feb 05 05:00 pm MST - Thu, Feb 05 08:00 pm MST
    Online
    Session 43
    Mon, Feb 09 05:00 pm MST - Mon, Feb 09 08:00 pm MST
    Online
    Session 44
    Wed, Feb 11 05:00 pm MST - Wed, Feb 11 08:00 pm MST
    Online
    Session 45
    Thu, Feb 12 05:00 pm MST - Thu, Feb 12 08:00 pm MST
    Online
    Session 46
    Mon, Feb 16 05:00 pm MST - Mon, Feb 16 08:00 pm MST
    Online
    Session 47
    Wed, Feb 18 05:00 pm MST - Wed, Feb 18 08:00 pm MST
    Online
    Session 48
    Thu, Feb 19 05:00 pm MST - Thu, Feb 19 08:00 pm MST
    Online
    Session 49
    Mon, Feb 23 05:00 pm MST - Mon, Feb 23 08:00 pm MST
    Online
    Session 50
    Wed, Feb 25 05:00 pm MST - Wed, Feb 25 08:00 pm MST
    Online
    Session 51
    Thu, Feb 26 05:00 pm MST - Thu, Feb 26 08:00 pm MST
    Online
    Session 52
    Mon, Mar 02 05:00 pm MST - Mon, Mar 02 08:00 pm MST
    Online
    Session 53
    Wed, Mar 04 05:00 pm MST - Wed, Mar 04 08:00 pm MST
    Online
    Session 54
    Thu, Mar 05 05:00 pm MST - Thu, Mar 05 08:00 pm MST
    Online
    Session 55
    Mon, Mar 09 05:00 pm MDT - Mon, Mar 09 08:00 pm MDT
    Online
    Session 56
    Wed, Mar 11 05:00 pm MDT - Wed, Mar 11 08:00 pm MDT
    Online
    Session 57
    Thu, Mar 12 05:00 pm MDT - Thu, Mar 12 08:00 pm MDT
    Online
    Session 58
    Mon, Mar 16 05:00 pm MDT - Mon, Mar 16 08:00 pm MDT
    Online
    Session 59
    Wed, Mar 18 05:00 pm MDT - Wed, Mar 18 08:00 pm MDT
    Online
    Session 60
    Thu, Mar 19 05:00 pm MDT - Thu, Mar 19 08:00 pm MDT
    Online
    Session 61
    Mon, Mar 23 05:00 pm MDT - Mon, Mar 23 08:00 pm MDT
    Online
    Session 62
    Wed, Mar 25 12:00 pm MDT - Wed, Mar 25 03:00 pm MDT
    Online
    Session 63
    Thu, Mar 26 05:00 pm MDT - Thu, Mar 26 08:00 pm MDT
    Online
    Session 64
    Mon, Mar 30 05:00 pm MDT - Mon, Mar 30 08:00 pm MDT
    Online
    Session 65
    Wed, Apr 01 05:00 pm MDT - Wed, Apr 01 08:00 pm MDT
    Online
    Session 66
    Thu, Apr 02 05:00 pm MDT - Thu, Apr 02 08:00 pm MDT
    Online
    • $6,995.00 excl. Tax
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Description

The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.

Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.

FAQ

Still have questions?  Visit our FAQ page for more help.

Includes

  • 198 hours of classroom training | Additional assignments outside of class
  • Download materials with practice data files
  • One month of technical support
  • Certificate of Completion

Objectives

Upon successful completion of this program, students will:

  • Understand and design digital marketing strategy
  • Explore business and consumer strategies
  • Determine a value proposition
  • Explore customer segments
  • Define user personas and target audiences
  • Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
  • Dive into effectiveness with Google Analytics
  • Understand basics of content creation and content marketing
  • Review the role of AI within the digital marketing world
  • Examine customer engagement and retention
  • Improve storytelling and persuasion marketing
  • Plan budgets and understand the economics of digital spend
  • Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop

Prerequisites

Basic Digital Literacy is required.

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