Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
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Start DateJul2166 sessionsOnline
Sessions
Session 1
Mon, Jul 21 05:00 pm MDT - Mon, Jul 21 08:00 pm MDTOnlineSession 2
Wed, Jul 23 05:00 pm MDT - Wed, Jul 23 08:00 pm MDTOnlineSession 3
Thu, Jul 24 05:00 pm MDT - Thu, Jul 24 08:00 pm MDTOnlineSession 4
Mon, Jul 28 05:00 pm MDT - Mon, Jul 28 08:00 pm MDTOnlineSession 5
Wed, Jul 30 05:00 pm MDT - Wed, Jul 30 08:00 pm MDTOnlineSession 6
Thu, Jul 31 05:00 pm MDT - Thu, Jul 31 08:00 pm MDTOnlineSession 7
Mon, Aug 04 05:00 pm MDT - Mon, Aug 04 08:00 pm MDTOnlineSession 8
Wed, Aug 06 05:00 pm MDT - Wed, Aug 06 08:00 pm MDTOnlineSession 9
Thu, Aug 07 05:00 pm MDT - Thu, Aug 07 08:00 pm MDTOnlineSession 10
Mon, Aug 11 05:00 pm MDT - Mon, Aug 11 08:00 pm MDTOnlineSession 11
Wed, Aug 13 05:00 pm MDT - Wed, Aug 13 08:00 pm MDTOnlineSession 12
Thu, Aug 14 05:00 pm MDT - Thu, Aug 14 08:00 pm MDTOnlineSession 13
Mon, Aug 18 05:00 pm MDT - Mon, Aug 18 08:00 pm MDTOnlineSession 14
Wed, Aug 20 05:00 pm MDT - Wed, Aug 20 08:00 pm MDTOnlineSession 15
Thu, Aug 21 05:00 pm MDT - Thu, Aug 21 08:00 pm MDTOnlineSession 16
Mon, Aug 25 05:00 pm MDT - Mon, Aug 25 08:00 pm MDTOnlineSession 17
Wed, Aug 27 05:00 pm MDT - Wed, Aug 27 08:00 pm MDTOnlineSession 18
Thu, Aug 28 05:00 pm MDT - Thu, Aug 28 08:00 pm MDTOnlineSession 19
Tue, Sep 02 05:00 pm MDT - Tue, Sep 02 08:00 pm MDTOnlineSession 20
Wed, Sep 03 05:00 pm MDT - Wed, Sep 03 08:00 pm MDTOnlineSession 21
Thu, Sep 04 05:00 pm MDT - Thu, Sep 04 08:00 pm MDTOnlineSession 22
Mon, Sep 08 05:00 pm MDT - Mon, Sep 08 08:00 pm MDTOnlineSession 23
Wed, Sep 10 05:00 pm MDT - Wed, Sep 10 08:00 pm MDTOnlineSession 24
Thu, Sep 11 05:00 pm MDT - Thu, Sep 11 08:00 pm MDTOnlineSession 25
Mon, Sep 15 05:00 pm MDT - Mon, Sep 15 08:00 pm MDTOnlineSession 26
Wed, Sep 17 05:00 pm MDT - Wed, Sep 17 08:00 pm MDTOnlineSession 27
Thu, Sep 18 05:00 pm MDT - Thu, Sep 18 08:00 pm MDTOnlineSession 28
Mon, Sep 22 05:00 pm MDT - Mon, Sep 22 08:00 pm MDTOnlineSession 29
Wed, Sep 24 05:00 pm MDT - Wed, Sep 24 08:00 pm MDTOnlineSession 30
Thu, Sep 25 05:00 pm MDT - Thu, Sep 25 08:00 pm MDTOnlineSession 31
Mon, Sep 29 05:00 pm MDT - Mon, Sep 29 08:00 pm MDTOnlineSession 32
Wed, Oct 01 05:00 pm MDT - Wed, Oct 01 08:00 pm MDTOnlineSession 33
Thu, Oct 02 05:00 pm MDT - Thu, Oct 02 08:00 pm MDTOnlineSession 34
Mon, Oct 20 05:00 pm MDT - Mon, Oct 20 08:00 pm MDTOnlineSession 35
Wed, Oct 22 05:00 pm MDT - Wed, Oct 22 08:00 pm MDTOnlineSession 36
Thu, Oct 23 05:00 pm MDT - Thu, Oct 23 08:00 pm MDTOnlineSession 37
Mon, Oct 27 05:00 pm MDT - Mon, Oct 27 08:00 pm MDTOnlineSession 38
Wed, Oct 29 05:00 pm MDT - Wed, Oct 29 08:00 pm MDTOnlineSession 39
Thu, Oct 30 05:00 pm MDT - Thu, Oct 30 08:00 pm MDTOnlineSession 40
Mon, Nov 03 05:00 pm MST - Mon, Nov 03 08:00 pm MSTOnlineSession 41
Wed, Nov 05 05:00 pm MST - Wed, Nov 05 08:00 pm MSTOnlineSession 42
Thu, Nov 06 05:00 pm MST - Thu, Nov 06 08:00 pm MSTOnlineSession 43
Mon, Nov 10 05:00 pm MST - Mon, Nov 10 08:00 pm MSTOnlineSession 44
Wed, Nov 12 05:00 pm MST - Wed, Nov 12 08:00 pm MSTOnlineSession 45
Thu, Nov 13 05:00 pm MST - Thu, Nov 13 08:00 pm MSTOnlineSession 46
Mon, Nov 17 05:00 pm MST - Mon, Nov 17 08:00 pm MSTOnlineSession 47
Wed, Nov 19 05:00 pm MST - Wed, Nov 19 08:00 pm MSTOnlineSession 48
Thu, Nov 20 05:00 pm MST - Thu, Nov 20 08:00 pm MSTOnlineSession 49
Mon, Nov 24 05:00 pm MST - Mon, Nov 24 08:00 pm MSTOnlineSession 50
Tue, Nov 25 05:00 pm MST - Tue, Nov 25 08:00 pm MSTOnlineSession 51
Wed, Nov 26 05:00 pm MST - Wed, Nov 26 08:00 pm MSTOnlineSession 52
Mon, Dec 01 05:00 pm MST - Mon, Dec 01 08:00 pm MSTOnlineSession 53
Wed, Dec 03 05:00 pm MST - Wed, Dec 03 08:00 pm MSTOnlineSession 54
Thu, Dec 04 05:00 pm MST - Thu, Dec 04 08:00 pm MSTOnlineSession 55
Mon, Dec 08 05:00 pm MST - Mon, Dec 08 08:00 pm MSTOnlineSession 56
Wed, Dec 10 05:00 pm MST - Wed, Dec 10 08:00 pm MSTOnlineSession 57
Thu, Dec 11 05:00 pm MST - Thu, Dec 11 08:00 pm MSTOnlineSession 58
Mon, Dec 15 05:00 pm MST - Mon, Dec 15 08:00 pm MSTOnlineSession 59
Wed, Dec 17 05:00 pm MST - Wed, Dec 17 08:00 pm MSTOnlineSession 60
Thu, Dec 18 05:00 pm MST - Thu, Dec 18 08:00 pm MSTOnlineSession 61
Mon, Dec 22 05:00 pm MST - Mon, Dec 22 08:00 pm MSTOnlineSession 62
Tue, Dec 23 12:00 pm MST - Tue, Dec 23 03:00 pm MSTOnlineSession 63
Mon, Dec 29 05:00 pm MST - Mon, Dec 29 08:00 pm MSTOnlineSession 64
Tue, Dec 30 05:00 pm MST - Tue, Dec 30 08:00 pm MSTOnlineSession 65
Mon, Jan 05 05:00 pm MST - Mon, Jan 05 08:00 pm MSTOnlineSession 66
Tue, Jan 06 05:00 pm MST - Tue, Jan 06 08:00 pm MSTOnline- $6,995.00 excl. Tax
Description
The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.
Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.
Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.
FAQ
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Includes
- 198 hours of classroom training | Additional assignments outside of class
- Download materials with practice data files
- One month of technical support
- Certificate of Completion
Objectives
Upon successful completion of this program, students will:
- Understand and design digital marketing strategy
- Explore business and consumer strategies
- Determine a value proposition
- Explore customer segments
- Define user personas and target audiences
- Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
- Dive into effectiveness with Google Analytics
- Understand basics of content creation and content marketing
- Review the role of AI within the digital marketing world
- Examine customer engagement and retention
- Improve storytelling and persuasion marketing
- Plan budgets and understand the economics of digital spend
- Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop
Prerequisites
Basic Digital Literacy is required.