Digital Workshop Center

Digital Marketing

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Understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

  • Start Date
    Jan
    26
    66 total sessions: 3 hours per session
    Online
    Xavier Harrison
    Session information
    Sessions
    Session 1
    Mon, Jan 26 05:00 pm MST - Mon, Jan 26 08:00 pm MST
    Online
    Session 2
    Wed, Jan 28 05:00 pm MST - Wed, Jan 28 08:00 pm MST
    Online
    Session 3
    Thu, Jan 29 05:00 pm MST - Thu, Jan 29 08:00 pm MST
    Online
    Session 4
    Mon, Feb 02 05:00 pm MST - Mon, Feb 02 08:00 pm MST
    Online
    Session 5
    Wed, Feb 04 05:00 pm MST - Wed, Feb 04 08:00 pm MST
    Online
    Session 6
    Thu, Feb 05 05:00 pm MST - Thu, Feb 05 08:00 pm MST
    Online
    Session 7
    Mon, Feb 09 05:00 pm MST - Mon, Feb 09 08:00 pm MST
    Online
    Session 8
    Wed, Feb 11 05:00 pm MST - Wed, Feb 11 08:00 pm MST
    Online
    Session 9
    Thu, Feb 12 05:00 pm MST - Thu, Feb 12 08:00 pm MST
    Online
    Session 10
    Mon, Feb 16 05:00 pm MST - Mon, Feb 16 08:00 pm MST
    Online
    Session 11
    Wed, Feb 18 05:00 pm MST - Wed, Feb 18 08:00 pm MST
    Online
    Session 12
    Thu, Feb 19 05:00 pm MST - Thu, Feb 19 08:00 pm MST
    Online
    Session 13
    Mon, Feb 23 05:00 pm MST - Mon, Feb 23 08:00 pm MST
    Online
    Session 14
    Wed, Feb 25 05:00 pm MST - Wed, Feb 25 08:00 pm MST
    Online
    Session 15
    Thu, Feb 26 05:00 pm MST - Thu, Feb 26 08:00 pm MST
    Online
    Session 16
    Mon, Mar 02 05:00 pm MST - Mon, Mar 02 08:00 pm MST
    Online
    Session 17
    Wed, Mar 04 05:00 pm MST - Wed, Mar 04 08:00 pm MST
    Online
    Session 18
    Thu, Mar 05 05:00 pm MST - Thu, Mar 05 08:00 pm MST
    Online
    Session 19
    Tue, Mar 10 05:00 pm MDT - Tue, Mar 10 08:00 pm MDT
    Online
    Session 20
    Wed, Mar 11 05:00 pm MDT - Wed, Mar 11 08:00 pm MDT
    Online
    Session 21
    Thu, Mar 12 05:00 pm MDT - Thu, Mar 12 08:00 pm MDT
    Online
    Session 22
    Mon, Mar 16 05:00 pm MDT - Mon, Mar 16 08:00 pm MDT
    Online
    Session 23
    Wed, Mar 18 05:00 pm MDT - Wed, Mar 18 08:00 pm MDT
    Online
    Session 24
    Thu, Mar 19 05:00 pm MDT - Thu, Mar 19 08:00 pm MDT
    Online
    Session 25
    Mon, Mar 23 05:00 pm MDT - Mon, Mar 23 08:00 pm MDT
    Online
    Session 26
    Wed, Mar 25 05:00 pm MDT - Wed, Mar 25 08:00 pm MDT
    Online
    Session 27
    Thu, Mar 26 05:00 pm MDT - Thu, Mar 26 08:00 pm MDT
    Online
    Session 28
    Mon, Mar 30 05:00 pm MDT - Mon, Mar 30 08:00 pm MDT
    Online
    Session 29
    Wed, Apr 01 05:00 pm MDT - Wed, Apr 01 08:00 pm MDT
    Online
    Session 30
    Thu, Apr 02 05:00 pm MDT - Thu, Apr 02 08:00 pm MDT
    Online
    Session 31
    Mon, Apr 06 05:00 pm MDT - Mon, Apr 06 08:00 pm MDT
    Online
    Session 32
    Wed, Apr 08 05:00 pm MDT - Wed, Apr 08 08:00 pm MDT
    Online
    Session 33
    Thu, Apr 09 05:00 pm MDT - Thu, Apr 09 08:00 pm MDT
    Online
    Session 34
    Mon, Apr 27 05:00 pm MDT - Mon, Apr 27 08:00 pm MDT
    Online
    Session 35
    Wed, Apr 29 05:00 pm MDT - Wed, Apr 29 08:00 pm MDT
    Online
    Session 36
    Thu, Apr 30 05:00 pm MDT - Thu, Apr 30 08:00 pm MDT
    Online
    Session 37
    Mon, May 04 05:00 pm MDT - Mon, May 04 08:00 pm MDT
    Online
    Session 38
    Wed, May 06 05:00 pm MDT - Wed, May 06 08:00 pm MDT
    Online
    Session 39
    Thu, May 07 05:00 pm MDT - Thu, May 07 08:00 pm MDT
    Online
    Session 40
    Mon, May 11 05:00 pm MDT - Mon, May 11 08:00 pm MDT
    Online
    Session 41
    Wed, May 13 05:00 pm MDT - Wed, May 13 08:00 pm MDT
    Online
    Session 42
    Thu, May 14 05:00 pm MDT - Thu, May 14 08:00 pm MDT
    Online
    Session 43
    Mon, May 18 05:00 pm MDT - Mon, May 18 08:00 pm MDT
    Online
    Session 44
    Wed, May 20 05:00 pm MDT - Wed, May 20 08:00 pm MDT
    Online
    Session 45
    Thu, May 21 05:00 pm MDT - Thu, May 21 08:00 pm MDT
    Online
    Session 46
    Tue, May 26 05:00 pm MDT - Tue, May 26 08:00 pm MDT
    Online
    Session 47
    Wed, May 27 05:00 pm MDT - Wed, May 27 08:00 pm MDT
    Online
    Session 48
    Thu, May 28 05:00 pm MDT - Thu, May 28 08:00 pm MDT
    Online
    Session 49
    Mon, Jun 01 05:00 pm MDT - Mon, Jun 01 08:00 pm MDT
    Online
    Session 50
    Tue, Jun 02 05:00 pm MDT - Tue, Jun 02 08:00 pm MDT
    Online
    Session 51
    Wed, Jun 03 05:00 pm MDT - Wed, Jun 03 08:00 pm MDT
    Online
    Session 52
    Mon, Jun 08 05:00 pm MDT - Mon, Jun 08 08:00 pm MDT
    Online
    Session 53
    Wed, Jun 10 05:00 pm MDT - Wed, Jun 10 08:00 pm MDT
    Online
    Session 54
    Thu, Jun 11 05:00 pm MDT - Thu, Jun 11 08:00 pm MDT
    Online
    Session 55
    Mon, Jun 15 05:00 pm MDT - Mon, Jun 15 08:00 pm MDT
    Online
    Session 56
    Wed, Jun 17 05:00 pm MDT - Wed, Jun 17 08:00 pm MDT
    Online
    Session 57
    Thu, Jun 18 05:00 pm MDT - Thu, Jun 18 08:00 pm MDT
    Online
    Session 58
    Mon, Jun 22 05:00 pm MDT - Mon, Jun 22 08:00 pm MDT
    Online
    Session 59
    Wed, Jun 24 05:00 pm MDT - Wed, Jun 24 08:00 pm MDT
    Online
    Session 60
    Thu, Jun 25 05:00 pm MDT - Thu, Jun 25 08:00 pm MDT
    Online
    Session 61
    Mon, Jun 29 05:00 pm MDT - Mon, Jun 29 08:00 pm MDT
    Online
    Session 62
    Wed, Jul 01 12:00 pm MDT - Wed, Jul 01 03:00 pm MDT
    Online
    Session 63
    Thu, Jul 02 05:00 pm MDT - Thu, Jul 02 08:00 pm MDT
    Online
    Session 64
    Mon, Jul 06 05:00 pm MDT - Mon, Jul 06 08:00 pm MDT
    Online
    Session 65
    Wed, Jul 08 05:00 pm MDT - Wed, Jul 08 08:00 pm MDT
    Online
    Session 66
    Thu, Jul 09 05:00 pm MDT - Thu, Jul 09 08:00 pm MDT
    Online
    • $6,995.00 excl. Tax
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Description

The world of marketing a business has shifted to measurable, cost effective digital methods. Consumers learn about and purchase products online in ways drastically different than in the past. For any business, there are modern skills and strategies required to reach your audience, while also learning about data-driven consumer trends.

Our Digital Marketing Certificate is built for students who want to understand how to design marketing strategy and determine a company’s voice within digital media, as well as execute that strategy using the latest digital marketing tools and best practices.

Digital Workshop Center’s Digital Marketing Certificate program takes a modern approach to teaching digital marketing from the ground up - one that is frequently validated by hiring managers and will leave students fully prepared to pursue a variety of marketing career paths.

FAQ

Still have questions?  Visit our FAQ page for more help.

Includes

  • 198 hours of classroom training | Additional assignments outside of class
  • Download materials with practice data files
  • One month of technical support
  • Certificate of Completion

Objectives

Upon successful completion of this program, students will:

  • Understand and design digital marketing strategy
  • Explore business and consumer strategies
  • Determine a value proposition
  • Explore customer segments
  • Define user personas and target audiences
  • Explore essential digital marketing tools including search engine optimization (SEO), social media, social media advertising, email marketing, and pay-per-click (PPC) ads using Google Ads
  • Dive into effectiveness with Google Analytics
  • Understand basics of content creation and content marketing
  • Review the role of AI within the digital marketing world
  • Examine customer engagement and retention
  • Improve storytelling and persuasion marketing
  • Plan budgets and understand the economics of digital spend
  • Create a comprehensive digital marketing plan and present a final Capstone project Digital Workshop

Prerequisites

Basic Digital Literacy is required.

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