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Fort Collins: Small Town Feel, Big Town Innovation

We can feel it. You can probably feel it too. The digital world of business is shifting and growing at an intense pace, urging changes in the online tech and design marketplace faster than we’d ever imagined. And when you think of hot spots for ingenuity and entrepreneurship, what cities come to mind? Maybe Silicon Valley? New York City? What if we told you that Fort Collins deserves a place on that list?

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The Basics of Working With Digital Color

We are now officially living in the digital era, with online and computerized media fast outpacing print applications. In the coming years, some speculate that age-old analog and print utilization will be on its way to extinction, and that tomorrow’s generation will consume all of their media by way of smartphones, tablets, and laptops. So what does that mean for today’s designers? Plenty of changes are afoot for sure, but one of the basics is making sure you understand digital color, how it’s different from print color, and naturally…how to use it to make your designs stand out.

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5 Benefits Of Shared Community Office Space

One of the up and coming trends in the creative business world is the concept of shared work environments, and these wonderful collaborative spaces are changing the way we view and do our work. For a small monthly membership fee, you can have access to a professional office, take part in social and networking events, and even get deep discounts on classes and other programs to enhance your knowledge and further your career. And the best part of investing in a local co-working group is that you know exactly where the money goes and you know that your neighborhood friends and contacts will benefit from such a powerful collaborative force in the community.

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The Concepts of Strong Visual Design

Strong designs go far beyond looking cool. When you load a website, watch an ad on television or peruse magazine ads, are you looking at them with random purpose, or did someone sprinkle a breadcrumb trail for you to follow? A well-designed document leads viewers from point A to B, highlighting and emphasizing key components without shouting in all caps “HEY! LOOK OVER HERE!”

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Adobe Creative Suite: Introduction to Using Layers

Creating designs in Adobe CS programs is a little like making a collage–various materials are put together to make one composition. The key difference, however, is that a composition in Photoshop has to be treated as if it were in 3D. As in, you don’t slap materials next to each other. Rather, materials are stacked on top of each other. Be it text, photos, or an original design, if there is more than one source material for your project, you need to know how to manage layers in Adobe Creative Suite (CS) programs.

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