Xavier Harrison is a seasoned digital marketing professional that has created, executed, and leading both domestic and internationally targeted integrated digital marketing programs for diverse industries such as streaming services, retail, pharmaceuticals, and CPG. By leveraging Paid Search and other Paid Media channels, he has managed to elevate brand visibility and boost revenue, playing a pivotal role in driving business expansion and growth.

In addition, he’s served as a Digital Marketing Instructor educating students ranging from high school students to adults, on the fundamental principles of digital marketing, encompassing key elements such as marketing psychology, buyer personas, branding, and the utilization of various digital channels and platforms.

Originally from New York City, Xavier attended Wilberforce University where he pursued a dual major in Business Management & Marketing. After college, Xavier returned to New York where he interned at Direct Agents serving as an Online Sales Intern selling paid search services to small- to medium-sized businesses. Since then, Xavier has collaborated with clients such as Coca-Cola, Microsoft, ExxonMobil, A&E Networks, Santander Bank, and other clients creating comprehensive digital marketing strategies and managing campaign performance.

Outside of work, Xavier’s has a strong passion for community service and education. Currently, he serves on the Board of Directors for a non-profit program called Streetsquash which helps provide long-term, reliable support to the children, families, and schools in Harlem by exposing students to a broad range of experiences including the game of squash, provide educational support and college readiness. In addition, Xavier is a huge Sci-fi fan (both Star Trek and Star Wars), loves to travel and build model train sets.

Connect with Xavier on his LinkedIn.