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Resources & Blog: Typography

Typography for Marketing

Typography for Marketing Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...

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