Typography for Marketing

by | Jun 11, 2019 | Advanced Graphic Design, Design Fundamentals, Digital Marketing, Graphic Design Certificate, Graphic Design Fundamentals, Tips & Tricks

Tags: certificate programs, design, digital marketing, graphic design, Illustrator, marketing, tips, tricks, typography, web design

Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...