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Resources & Blog: Social Media For Business

Essential Social Media Metrics You Should Be Watching Closely

Essential Social Media Metrics You Should Be Watching Closely As you get your business up and running on social media, it is very easy to be overwhelmed by the sheer amount of data thrown at you.  Every social media platform provides a variety of social media metrics that you can use to improve your business decisions.  However, some metrics are easier to understand than others. To simplify what data you are viewing, it is first important to understand your audience and your goals.  Everyone joins social media for a different purpose, and you should be...

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