Real estate photography, especially for Realtors who are just starting out, can be an expensive piece of the listing process—cutting into your take-home salary. It might be tempting to whip out your phone and take a few shots of the property for free, but we’re here to tell you there’s a better way. By investing in your photography skills and learning a few basics of digital photography for Realtors, you’ll take immensely better photos of the listing and have an easier time getting it sold.
Why Good Real Estate Photos Matter
Good real estate photos make a huge difference in the traffic of the listing. Every home or property is now listed on multiple, huge real estate websites, and the photos are nearly always the first thing viewers gravitate to. Good photos can be the difference between setting up many showings and the property sitting on the market. Good real estate photos matter because:
- They help sell the property: Nearly all buyers look at photos before setting up a showing. Photos helps them imagine the property and set a first impression. The better the photos, the more likely they are to come see it in person.
- Your clients expect it: Other Realtors offer good real estate photography, and your clients will expect you do to the same. Sellers will want to work with a Realtor who can offer the total package, including great shots of the home, because they, too, know that photos matter
- Your competition does it: Other properties on the market in the neighborhood are selling fast with the help of great shots. Make sure your listings are keeping up.
In case you don’t believe us yet, take a look at the huge difference great real estate photography can make. Just like any part of a successful business, taking the time to learn more about photography to capture your listings well will pay off in the end.
Tips for Great Real Estate Photography
You might be surprised how easy taking better real estate photos can actually be. Use these tips to help you take better real estate photos:
- Invest in Good Gear – While smartphone photography has come a long way, it’s best to invest in a good DSLR camera that will give you much more control over the shot, and will ultimately produce a better photo for your listing.
- Take Your Time – A good photoshoot of a real estate listing can take a fair amount of time, depending on the size of the listing. Don’t rush the photos. Plan to take them when you have time to dedicate to making sure the rooms look great, the lighting is perfect, and the images will effectively detail the property.
- Feature the Best Part of Every Room – Potential buyers look through real estate listing photos to get a good idea of what the property looks like before deciding to set up an in-person appointment. By highlighting the best aspect of every room—be it the natural light, size of the space, or the upgrades—putting the property’s best foot forward is the way to help you ultimately sell it.
- Clean Up – Taking the time to tidy up a room and remove the clutter will go a long way in a photo. Clean rooms, without the distraction of extra decorations, toys, and such, will make the space look bigger and brighter, and will help future buyers imagine themselves in the place.
- Utilize Natural Light – Too much natural light can ruin the photo by washing out all elements of the room, but too little light will make the room look dark and uninviting. Finding the right lighting balance makes all the difference in capturing good real estate photos.
- Take Landscape Photos – Wherever possible, take photos in the landscape orientation as opposed to vertically to give yourself more space to capture more of the room. Some have adopted wide-angle or fisheye lenses to be able to capture more, but either way, use the tools and angles you have to take the widest shot possible and show as much of the property as you’re able.
- Use a Tripod – There are many affordable tripods on the market for every type of camera. Using a tripod will stabilize the camera and help prevent blurry shots. A tripod will also help you master the correct height and angle for the shoot.
- Experiment – As with anything, real estate photography takes practice. And you know what they say? Practice makes perfect. Experiment with your photos and don’t be afraid to get creative. The more you practice, the better your shots will be.
Ready to take better photos of your real estate listings? Register for an upcoming DSLR Photography for Beginners Class at the Digital Workshop Center in Denver or Fort Collins, Colorado. In this hands-on class, you’ll learn from expert photographers on the ins and outs of your new DSLR camera and how to adjust your exposure, shutter speed, aperture, and ISO settings to capture the home or building in the best way possible. By mastering your photography skills, you’ll see a return on your investment in the form of great quality listing photos, customer satisfaction, and the savings on skipping a professional real estate photographer.
After you master the basics, go on to take our Level Two and Three classes to further improve your photography for real estate skills. Finally, learn the secrets to editing and enhancing your photos in our Adobe Lightroom or Photoshop classes. Contact us to set up a free consultation with one of our trained career counselors to determine which photography courses will best serve your real estate business.