Your Guide to Digital Marketing for Small Business

Jan 15, 2020 | Digital Marketing Certificate

We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too!

That’s why we’ve compiled a list of important skills that every small-business owner can learn to do on their own to keep their digital marketing for small business on point and stay relevant on the web!

5 Tips and Tricks for Digital Marketing for Small Business

Take an Honest Look at Your Website

This might be one of the harder things for small-business owners to accept, and we totally get it. If your website is more than five years old, it’s considered very outdated. In fact, it’s recommended that you redesign your website every 1.5 to 2.5 years in order to keep the content up to date and usability fresh.

However, even if your website looks new, it’s important to review how well it’s working for you. Is it bringing in leads? How many website visits does it receive each month? Are people even able to find your website when they do an online search? Is your website mobile-friendly?

We’re not trying to make your head spin with these questions, but these are the important elements that the review of your digital marketing for small business should include. Once you’ve answered these questions, you can decide what needs to happen next. Digital Workshop Center offers a variety of classes that will teach you the skills you need to manage your website updates yourself, so you can be empowered to build and maintain your digital marketing for small business all by yourself.

Learn SEO Basics

No one wants to hear that they need to build a new website. That’s time and money, and you might not have much of either. But the good news is that not all websites need to be re-designed. If your website is relatively new but just not bringing in the leads you were hoping for, it’s time to learn some SEO skills! SEO stands for search engine optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

All digital marketing for small business today needs to factor an SEO strategy into their greater marketing plan in order to maximize people finding you on search engines. In our SEO Beginners Class, you will learn the basics of search engine optimization and how to optimize your website to increase web traffic. This class will immediately give you valuable information to achieve an increase in visits and time spent on your site.

Grow Your Email List

Don’t let anyone tell you that email marketing is dead. In fact, email marketing remains one of the best ways to attract and retain customers. It’s also a fast and easy way to communicate with people who have opted in to your mailing list. They’ve already shown you that they’re interested by signing up for your mailing list, now all you have to do is stay in touch!

Not sure where to start? You’re in luck, because Digital Workshop Center offers an Email Marketing for Beginners Class! Our Email Marketing Class instructors are experts in digital marketing for small business who will teach you the best practices for using email to attract customers.

Google Advertising Is Your Friend

As they say, if you can’t beat ‘em, join ‘em. When it comes to competing with other local businesses for top spots in a Google search, having a website optimized for SEO is a great place to start, and paying for Google Ads is another. Having both in combination is pretty smart, too. Getting started with Google Ads can be intimidating, which is why we highly recommend taking a class, so your Google Ads have a better chance of success when you’re ready to launch them.

It is very easy to start spending money on digital marketing campaigns but not see any return. In the Google AdWords Beginners Class, you will start from scratch and work with your instructor through the steps, from the setup of a campaign to the reporting of the results. You will refine and optimize aspects of your AdWords campaigns, from ads, to keywords, to bidding, to budgets. Taught by experts in digital marketing for small business, this class is perfect for businesses of all sizes looking to learn more about how Google AdWords can drive website traffic.

Be Social

Social media is not just a passing fad. It is the new way for businesses to reach out and get to know their customers, find their target markets, promote their products and services, and create an online community. Social media is fun, interactive, and vital to a modern business’s success in the digital age. And the good news is that, with a solid strategy, managing your business’s social media doesn’t have to be daunting, and we can show you how! In our Social Media class for Beginners, you will understand how to build a strategy to engage an audience, grow your community, and drive more inbound traffic to your website.

This is a fantastic starting point for anyone who is new to social media for business or is looking for how to grow an audience with existing social channels. We promise that this is an important piece of any strategy for digital marketing for small business!

There you have it. The future of digital marketing for small business is here, and you can learn how to keep your business’s online presence relevant and successful! Have questions? We’d love to help. Contact us today.

Questions about Digital Marketing?

learn more