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Google Ads Remarketing

Is Google Ads Remarketing Right for your Business?

Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website.

With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a consumer doesn’t make a purchase on the first visit, you need to get them back to your site for a second, third, or even fourth visit. Enter Google Ads Remarketing

What is Google Ads Remarketing?

Simply put, Google Ads Remarketing allows you to reach potential customers who have already visited your website. When people leave your website without buying your product, remarketing helps you reconnect with them by showing them ads as they browse the web, use mobile apps or as they search Google. It can be a powerful way to convert users into customers.

Google Ads Remarketing

Image provided by Google

How Does Google Ads Remarketing Work?

Google Ads Remarketing will give you a small code to put on your website that will begin to track the cookie IDs of the users who visit your website. These cookie IDs can then be added to Google Ads Remarketing lists based on qualifiers that you establish.

For example, you can create a remarketing list for people who visit the most popular products page on your website. Then,  Google will add these users to the “popular products list” you create. Next, you can create a specific remarketing ads campaign that will deliver ads about these specific products to this list of potential customers. 

Google Ads Remarketing

Simply put, Google Ads Remarketing allows you to reach potential customers who have already visited your website. When people leave your website without buying your product, remarketing helps you reconnect with them by showing them ads as they browse the web, use mobile apps or as they search Google. It can be a powerful way to convert users into customers.

Google Ads Remarketing

Image provided by WordStream

What Does a Google Ads Remarketing Strategy Look Like?

There are a number of options you can choose when deciding how to create your strategy. According to PPC Hero, a Google Ads Remarketing strategy can be broken down into the following:

  • Type of remarketing- Standard, Dynamic, Lists for Search Ads, Video, and Customer List Remarketing.
  • How to segment website visitors into separate audiences.
  • What to test when remarketing.
  • How to optimize these remarketing campaigns.

Once you’ve decided what type of Google Ads Remarketing you’d like to use, created the lists you’d like to segment users into, decided the goals you’d like to test, and finally tweaked your campaigns to optimize — you should begin to see an increase in your website traffic and ultimately online sales! 

All strong marketing campaigns should incorporate some form of web-based advertising. It is very easy to start spending money on digital marketing campaigns, but not see any return.  In the Google AdWords Beginners Class at the Digital Workshop Center, you will learn about the AdWords’ powerful suite of digital marketing tools and connected set of networks. 

Google AdWords is simple to start using but is difficult to master. AdWords campaigns have many components that must work together well to create an effective ad campaign. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance. If you’d like to learn more about Google Ads Remarketing or the entire suite of Google Adwords, we can help! Contact us today to learn about our classes and certificate programs.

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