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Facebook vs LinkedIn for your business

While a lot has changed with social media over the past 10 years, including the ability to advertise and target your audience better than ever before, it is not right for everyone.  When we compare two of the most popular social media channels, Facebook and LinkedIn, there is a lot to think about to know if either is right for you and your business.

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Facebook Ads – Custom Audience

An audience feature of Facebook ads lets you market directly to your existing customer base. Using a feature called ‘Custom Audience’, you can either import a list of email addresses or connect your MailChimp email list to market directly to consumers. There is tremendous power in communicating direct to your audience. In this article, I’ll examine some of the basic concepts of a Custom Audience so you can start to use for your business as well.

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Useful Links – SEO, Google Analytics, Email Marketing

For classes taught by Christina Brodzky, here are some of her favorite websites you should know about.

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Got A New iPad For Christmas? Here’s How To Get Started

Electronics are a popular gift choice for many people around the holidays. After all, they are both sleek and attractive, and they keep us connected in our fast-paced society. One of the fastest growing electronics markets over the past couple of years is tablets, with the Apple iPad leading the pack by a wide margin. These thin, fast, and capable gadgets are the perfect go-between for smartphones and full-on computers, and are the perfect accessory for anyone who likes to stay connected on the go.

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5 Ways To Connect With Your Customers Via Social Media

Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world.

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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future.

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