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Google Search Console – Understanding Crawl Errors

Understanding crawl errors with free webmaster tools to improve web traffic If you’ve taken any SEO classes, you know that the Google Search engine is the most important search tool for users to find your site.  After all, Google searches control 75% of worldwide search requests according to Netmarketshare.com.  I tell my students that “Google controls the search game, so you need to learn how to play it.” To learn how you are doing with your ranking in search results, one of...

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Training for a job at MadWire – Case Study

What skills are key for preparing yourself for a job at a digital marketing firm like MadWire? MadWire is one of the fastest growing digital marketing companies in the United States and Northern Colorado, as ranked by Inc.  They have built a reputation for providing “world-class digital marketing software & highly skilled professional marketing services through a single, powerful platform.”  Having a company of this caliber and reputation in our own backyard is an amazing...

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Useful Links – SEO, Google Analytics, Email Marketing

For classes taught by Christina Brodzky, here are some of her favorite websites you should know about: https://moz.com/blog (SEO) Primarily used for search engine optimization in order to get best practices related to incorporating SEO into other marketing initiatives, such as content marketing, as well as site architecture errors and recommendations. Moz also has a number of premium programs available for purchase that will list out the site errors on your website, internal/external linking...

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3 Powerful SEO Techniques Can Help Your Business

Search engine optimization (SEO) has been a moving target since its early beginnings. As search engines such as Google change the way they rank and display sites in a search result, business owners and web developers have to evolve in order to keep their site at the top. There are several techniques that can help your site improve its SEO ranking. “Today, successful SEO strategies have to incorporate diverse components including brand building, mobile optimization, content marketing and social...

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Content Buoyancy: A Lesson in Keyword Density

Be it a single article or an entire website, your Web content should function like a harbor along the shore of the ocean of content known as the World Wide Web. If you have read our “Introduction to SEO” blog post, you can imagine keywords acting like a lighthouse for search engines and wayward Web surfers. Keywords shine a light on your content, saying, “Ahoy matey! Drop anchor off the port bow!” Be it rocky shoals or sandy shores, the state of your harbor is up to you, and keywords will play...

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