Select Page

Resources & Blog: Social Media Advertising

Essential Social Media Metrics You Should Be Watching Closely

Essential Social Media Metrics You Should Be Watching Closely As you get your business up and running on social media, it is very easy to be overwhelmed by the sheer amount of data thrown at you.  Every social media platform provides a variety of social media metrics that you can use to improve your business decisions.  However, some metrics are easier to understand than others. To simplify what data you are viewing, it is first important to understand your audience and your goals.  Everyone joins social media for a different purpose, and you should be...

read more

Make the Most of Your Social Media Campaigns

Make the Most of Your Social Media Campaigns Social media campaigns can have a significant impact on bringing new revenue to your business. Brands spend an average of $4,000 to $7,000 per month on social media alone, according to The Content Factory.  Social media campaigns are a major investment and if they are done correctly can have a major ROI.  Unlike your ongoing social media marketing, campaigns are created for a specific purpose and last for a limited time period. To be successful, social media campaigns should be strategically...

read more

Your Guide to Digital Marketing for Small Business

Your Guide to Digital Marketing for Small Business We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too! That’s why we’ve compiled a list of important skills that every...

read more

Digital Marketing Strategy Tips and Tricks

Digital Marketing Strategy Tips and Tricks Jump start your digital marketing strategy An effective digital marketing strategy is all about maximizing your budget, time, and energy to get the most return on your investment. Social media, one element of a digital marketing strategy for small businesses, is a great way to grow your business, expand your reach, and connect authentically with your audience. But in order for your digital marketing to be successful, you first need to have a well-planned digital marketing strategy to guide the...

read more

Facebook and Instagram Trends

Facebook and Instagram Trends Facebook and Instagram Trends to Increase Engagement The ever-evolving world of social media can be hard to keep up with at times. Algorithms are constantly changing, and so is the way that people view and interact with social media. It’s more important than ever to stay ahead of the curve to ensure that your brand will remain relevant to social media. Knowing how to keep your audience engaged with your content can make or break your social media strategy.  Here are the Top 3 Facebook and...

read more