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Resources & Blog: Search Engine Optimization

Digital Marketing Strategy Tips and Tricks

Digital Marketing Strategy Tips and Tricks Jump start your digital marketing strategy An effective digital marketing strategy is all about maximizing your budget, time, and energy to get the most return on your investment. Social media, one element of a digital marketing strategy for small businesses, is a great way to grow your business, expand your reach, and connect authentically with your audience. But in order for your digital marketing to be successful, you first need to have a well-planned digital marketing strategy to guide the...

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Additional Resources for SEO Classes

Additional Resources for SEO Classes Resources for SEO Classes Provided by Carmelo Mannino of DWC HARO – a tool to get daily emails with reporters looking for sources Keyword Planner – starting place for keyword research. Accessed through Adwords. Google Trends – Shows search trends across Google Google Speed test/ Page Speed Insights– Test the speed of your website. Need to do each of your major pages. Google Mobile Friendly Test– Test how responsive your site is. Google Mobile speed test– How fast does your...

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What is Digital Marketing? Here’s What You Need to Know!

What is Digital Marketing? Here’s What You Need to Know! Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...

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Google Search Console – Understanding Crawl Errors

Google Search Console – Understanding Crawl Errors Understanding crawl errors with free webmaster tools to improve web traffic If you’ve taken any SEO classes, you know that the Google Search engine is the most important search tool for users to find your site.  After all, Google searches control 75% of worldwide search requests according to Netmarketshare.com.  I tell my students that “Google controls the search game, so you need to learn how to play it.” To learn how you are doing with your ranking in search results, one of...

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Training for a job at MadWire – Case Study

Training for a job at MadWire – Case Study What skills are key for preparing yourself for a job at a digital marketing firm like MadWire? MadWire is one of the fastest growing digital marketing companies in the United States and Northern Colorado, as ranked by Inc.  They have built a reputation for providing “world-class digital marketing software & highly skilled professional marketing services through a single, powerful platform.”  Having a company of this caliber and reputation in our own backyard is an amazing...

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Useful Links – SEO, Google Analytics, Email Marketing

Useful Links – SEO, Google Analytics, Email Marketing For Digital Marketing classes at DWC, here are some of our instructors favorite websites you should know about: https://moz.com/blog (SEO) Primarily used for search engine optimization in order to get best practices related to incorporating SEO into other marketing initiatives, such as content marketing, as well as site architecture errors and recommendations. Moz also has a number of premium programs available for purchase that will list out the site errors on your website, internal/external...

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