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Resources & Blog: Google Analytics

Useful Links – SEO, Google Analytics, Email Marketing

Useful Links – SEO, Google Analytics, Email Marketing For Digital Marketing classes at DWC, here are some of our instructors favorite websites you should know about: https://moz.com/blog (SEO) Primarily used for search engine optimization in order to get best practices related to incorporating SEO into other marketing initiatives, such as content marketing, as well as site architecture errors and recommendations. Moz also has a number of premium programs available for purchase that will list out the site errors on your website, internal/external...

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Show & Tell Metrics: Google In-Page Analytics

Show & Tell Metrics: Google In-Page Analytics Google Analytics Tutorial: Show & Tell Metrics: Google In-Page Analytics Though complex, delicate and demanding, a successful website boils down to two things: bringing people to your site and getting them to stay there to look around. We’ve covered the former in posts like, “Easy Traffic-Building Tips for Your Website,” “Spiders are Your Friends: An Introduction to SEO” and “Content Buoyancy: A Lesson in Keyword Density.” The latter takes great, unique content and a smart site design....

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Geek Out on Google Analytics

Geek Out on Google Analytics How do you know your website gets the job done? Do you get emails or comments from viewers? Did your mom say it looks great? No disrespect to mom, but without a reporting tool like Google Analytics, measuring the success of a website is dodgy at best. Google Analytics offers free reporting and metric tools for just about any website. Reviewing metrics on a weekly or monthly basis informs you as to how much traffic you’re getting and where traffic comes from. Properly analyzing website metrics...

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