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Resources & Blog: Google Analytics

Excel and Google Analytics

Excel and Google Analytics Make the Most of Your Data Google Analytics is a web-based website tracking tool that will collect data about your website and its users for a wide variety of events, such as website traffic, referring sources, conversions, and much more. Excel, on the other hand, is a spreadsheet-based program that lets you take data from any given source – including Google Analytics – to quantify and understand your results. When you use Excel and Google Analytics in conjunction with one another, you can...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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Improve Web Search Rank with Analytics | Digital Workshop Center

Improve Web Search Rank with Analytics | Digital Workshop Center Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...

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What is Digital Marketing? Here’s What You Need to Know!

What is Digital Marketing? Here’s What You Need to Know! Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...

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Useful Links – SEO, Google Analytics, Email Marketing

Useful Links – SEO, Google Analytics, Email Marketing For Digital Marketing classes at DWC, here are some of our instructors favorite websites you should know about: https://moz.com/blog (SEO) Primarily used for search engine optimization in order to get best practices related to incorporating SEO into other marketing initiatives, such as content marketing, as well as site architecture errors and recommendations. Moz also has a number of premium programs available for purchase that will list out the site errors on your website, internal/external...

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Show & Tell Metrics: Google In-Page Analytics

Show & Tell Metrics: Google In-Page Analytics Google Analytics Tutorial: Show & Tell Metrics: Google In-Page Analytics Though complex, delicate and demanding, a successful website boils down to two things: bringing people to your site and getting them to stay there to look around. We’ve covered the former in posts like, “Easy Traffic-Building Tips for Your Website,” “Spiders are Your Friends: An Introduction to SEO” and “Content Buoyancy: A Lesson in Keyword Density.” The latter takes great, unique content and a smart site design....

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