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Resources & Blog: Google AdWords

Your Guide to Digital Marketing for Small Business

Your Guide to Digital Marketing for Small Business We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too! That’s why we’ve compiled a list of important skills that every...

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Digital Marketing Strategy Tips and Tricks

Digital Marketing Strategy Tips and Tricks Jump start your digital marketing strategy An effective digital marketing strategy is all about maximizing your budget, time, and energy to get the most return on your investment. Social media, one element of a digital marketing strategy for small businesses, is a great way to grow your business, expand your reach, and connect authentically with your audience. But in order for your digital marketing to be successful, you first need to have a well-planned digital marketing strategy to guide the...

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Google Ads Remarketing

Google Ads Remarketing Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...

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Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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Improve Web Search Rank with Analytics | Digital Workshop Center

Improve Web Search Rank with Analytics | Digital Workshop Center Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...

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