Select Page

Resources & Blog: Google AdWords

Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

read more

Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

read more

Improve Web Search Rank with Analytics | Digital Workshop Center

Improve Web Search Rank with Analytics | Digital Workshop Center Learn how you can Improve Web Search Rank with Analytics One of the most important investments businesses can make in this day and age is to work to improve your web search rank. Web search rank refers to the ability of your website to be seen by users searching for specific terms, keywords, or services. The higher your website ranks, the more likely users are to see your website and click through to find your offerings. There are many components to improving your rank. These efforts are known...

read more

Google Ads Resources

Google Ads Resources Useful Google Ads Resources and Links A short list of some of our favorite tools to help you start your digital ad campaigns, including Google Ads (formerly AdWords), the right way and track the progress of them as you grow: Ahrefs- great site for content ideas, keyword research, and to analyze your site and competitors. – https://ahrefs.com/dashboard/metrics SEM Rush- a tool for keyword research. You can see what keywords competitors are chasing. – https://www.semrush.com/...

read more

How to Create a Google AdWords Campaign

How to Create a Google AdWords Campaign Getting Started with a Google AdWords Campaign for your business As you search for something on Google.com, you’ll notice the first few results to appear are actually ads. Businesses and organizations pay to appear in these top positions to encourage searchers to click through to their website. These companies then pay Google by the click — this form of online advertising is known as a Google AdWords Campaign.   An ever-increasing number of businesses have found Google AdWords Campaigns...

read more

What is Digital Marketing? Here’s What You Need to Know!

What is Digital Marketing? Here’s What You Need to Know! Start building your digital marketing vocabulary Digital marketing is a relatively new buzzword for both businesses hoping to succeed in the digital world and applicants needing a strong resume in a competitive job market. Digital marketing encompasses much more than just social media and requires an ability to understand real-time analytics to make smart moves in the digital era. Learn more about digital marketing and how a deep understanding of this new frontier can positively affect...

read more