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Resources & Blog: Google Ads

Your Guide to Digital Marketing for Small Business

Your Guide to Digital Marketing for Small Business We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too! That’s why we’ve compiled a list of important skills that every...

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Digital Marketing Strategy Tips and Tricks

Digital Marketing Strategy Tips and Tricks Jump start your digital marketing strategy An effective digital marketing strategy is all about maximizing your budget, time, and energy to get the most return on your investment. Social media, one element of a digital marketing strategy for small businesses, is a great way to grow your business, expand your reach, and connect authentically with your audience. But in order for your digital marketing to be successful, you first need to have a well-planned digital marketing strategy to guide the...

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Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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