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Resources & Blog: Digital Marketing

Digital Marketing Resume

Digital Marketing Resume Your Digital Marketing Resume Should Include these Five Essential Elements Congratulations! You’ve jumped through the hoops, gained crucial professional skills, and now you’re ready to land yourself a brand new career! Easy enough, right? Not exactly. It turns out that the job application process can be daunting and exhausting. However, if you follow these five tips to optimize your digital marketing resume, you’ll be one step ahead of many other applicants and on your way to shaking hands...

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Alumni Spotlight

Alumni Spotlight Alumni Spotlight – Kelly Buster Of the nearly 10,000 students we have served in the past years, we are always thrilled to hear about our student’s success stories after they have completed courses, bootcamps, or certificate programs here at DWC. In this Alumni Spotlight, we will share the story of Kelly Buster who went from military to working in risk management and now, after taking a variety of courses at DWC, owns a professional real-estate photography business. Our student’s success...

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Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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Excel and Google Analytics

Excel and Google Analytics Make the Most of Your Data Google Analytics is a web-based website tracking tool that will collect data about your website and its users for a wide variety of events, such as website traffic, referring sources, conversions, and much more. Excel, on the other hand, is a spreadsheet-based program that lets you take data from any given source – including Google Analytics – to quantify and understand your results. When you use Excel and Google Analytics in conjunction with one another, you can...

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Four Ways to Leverage Google Analytics Goals

Four Ways to Leverage Google Analytics Goals SEO (search engine optimization) work is complicated and often scary for people unfamiliar with the ins and outs of the technical and creative elements that make up this marketing strategy. The good news is this: there are many resources and tool to help you succeed and make your website more optimized to better rank among search results. One of the best free tools available to you is the customizable Google Analytics goals within your Analytics platform. You can create custom goals that help...

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Flat Lay Photos on Instagram

Flat Lay Photos on Instagram 5 Tips for Styling Flat Lay Photos on Instagram One of the biggest trends to hit the world of social media is flat lay photos, especially on the social media platform Instagram. Flat lay photos are a great way to highlight your business’s products or tell a fun story with objects. Best part? Flat lay photos can easily be taken with your smartphone! Flat lay photos are incredibly popular right now, for good reason! They resonate well with fans and are extremely easy to set up and shoot. In this...

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