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Resources & Blog: Digital Marketing

How to Take your Videos From Amateur to Pro

How to Take your Videos From Amateur to Pro Video for marketing is here to stay. Gone are the days when businesses can rely solely on static ads. Videos are everywhere, and they’ve become an essential tool for marketers. If you’re not incorporating video into your marketing strategy, it’s time to make some changes. Here are a few reasons why: 70% of consumers say that they have shared a brand’s video. (Wyzowl) 72% of businesses say video has improved their conversion rate. (Wyzowl) 52% of consumers say that watching product videos makes...

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Five Essential Graphic Design Trends for 2020

Five Essential Graphic Design Trends for 2020 At the dawn of this new decade, we’re seeing graphic design trends shifting toward a more natural and reserved feeling, away from the bold colors of the past decade. Stay ahead of the curve and check out these five graphic design trends for 2020! 2020 Graphic Design Trends 1. Muted Color Palettes In 2019, we saw bright, bold, and vivid colors. In 2020, the graphic design trend is moving toward muted color palettes.  What are muted colors? Muted colors are vivid colors that have had their...

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Your Guide to Digital Marketing for Small Business

Your Guide to Digital Marketing for Small Business We are officially living in the future! Even though there aren’t any Jetsons-style flying cars around, it’s still safe to say that the world of technology and digital marketing for small businesses has grown leaps and bounds in the last decade. It’s no longer sustainable for small businesses to avoid or neglect their digital marketing if they want to stay relevant and stay in business. We understand. We’re a small business too! That’s why we’ve compiled a list of important skills that every...

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Digital Marketing Strategy Tips and Tricks

Digital Marketing Strategy Tips and Tricks Jump start your digital marketing strategy An effective digital marketing strategy is all about maximizing your budget, time, and energy to get the most return on your investment. Social media, one element of a digital marketing strategy for small businesses, is a great way to grow your business, expand your reach, and connect authentically with your audience. But in order for your digital marketing to be successful, you first need to have a well-planned digital marketing strategy to guide the...

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Facebook and Instagram Trends

Facebook and Instagram Trends Facebook and Instagram Trends to Increase Engagement The ever-evolving world of social media can be hard to keep up with at times. Algorithms are constantly changing, and so is the way that people view and interact with social media. It’s more important than ever to stay ahead of the curve to ensure that your brand will remain relevant to social media. Knowing how to keep your audience engaged with your content can make or break your social media strategy.  Here are the Top 3 Facebook and...

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Google Ads Remarketing

Google Ads Remarketing Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...

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