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Resources & Blog: Digital Marketing

Google Ads Remarketing

Google Ads Remarketing Is Google Ads Remarketing Right for your Business? Here’s a crazy stat for you: 92% of consumers visiting a retailer’s website for the first time will not make a purchase. That’s a lot of potential customers that may or may not ever come back to the website. With many businesses relying on e-commerce for sales, it’s very important to consider how a business can remain visible and relevant to online consumers in order to funnel them back to the website and ultimately make a purchase. If a...

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Typography for Marketing

Typography for Marketing Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...

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Summer Side-hustles

Summer Side-hustles Top Five Side-hustles to Start Making You Money this Summer Sunny skies, afternoon rain showers, long hikes through the mountains, and late night campfires with friends…summer is upon us, and boy are we excited! With the days growing longer, summertime offers the perfect opportunity to dive into your summer side-hustling potential. Take the time to earn the cash you need to take your dream vacation or spend it all in one place, we don’t judge. Summer side-hustles are a thing, and we...

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Digital Marketing Resume

Digital Marketing Resume Your Digital Marketing Resume Should Include these Five Essential Elements Congratulations! You’ve jumped through the hoops, gained crucial professional skills, and now you’re ready to land yourself a brand new career! Easy enough, right? Not exactly. It turns out that the job application process can be daunting and exhausting. However, if you follow these five tips to optimize your digital marketing resume, you’ll be one step ahead of many other applicants and on your way to shaking hands...

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Alumni Spotlight

Alumni Spotlight Alumni Spotlight – Kelly Buster Of the nearly 10,000 students we have served in the past years, we are always thrilled to hear about our student’s success stories after they have completed courses, bootcamps, or certificate programs here at DWC. In this Alumni Spotlight, we will share the story of Kelly Buster who went from military to working in risk management and now, after taking a variety of courses at DWC, owns a professional real-estate photography business. Our student’s success...

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Google Ads Basics

Google Ads Basics Getting Started with Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform that can be used by businesses, nonprofits, and other organizations to reach people using any of the Google products – email, search engines, YouTube, and so on – with ads. These paid ads can be set up in a variety of ways, including the display of brief advertisements, service offerings, product listings, and video content. Depending on who and where you’re trying to reach potential...

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