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Resources & Blog: Design Fundamentals

Photography Basics for Better Photos

Photography Basics for Better Photos You know that picture that every time you look at it, it takes you right back to that moment. You can smell the fresh mountain air, hear the music playing on the dance floor, and feel how soft your first puppy was. This is what photography is all about, capturing the moments you wish could last a lifetime. But if you’ve ever tried to snap that moment, you may know it’s not always that easy. Photography is an art and skill that takes time to develop. Many of us turn to our cameras with doubt at...

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The Importance of Video Design in Marketing in 2020

The Importance of Video Design in Marketing in 2020 Design thinking is a skill that requires dedication and creativity to master. In marketing, creating effective designs is a make or break way to connect with your audience and communicate your message.  In our video-centric world that we live in, the need for video design in marketing is more important than ever before.  Video is easy for your users to digest and be able to understand your marketing messages more clearly.  It is easy to see why people gravitate to this medium and why there are...

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Stack Up New Tech Skills This Summer

Stack Up New Tech Skills This Summer Today, the tech skills you need to stay relevant in the workplace are constantly changing. Whether you’ve been in the same industry for years or you’re wanting to change careers, professional development opportunities increase industry knowledge, keep you relevant, and will help you stand out among the crowd.  More than 40 million Americans have applied for unemployment during the pandemic. Developing new tech skills is going to be an essential for people to get back to work. So take advantage...

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Five Essential Graphic Design Trends for 2020

Five Essential Graphic Design Trends for 2020 At the dawn of this new decade, we’re seeing graphic design trends shifting toward a more natural and reserved feeling, away from the bold colors of the past decade. Stay ahead of the curve and check out these five graphic design trends for 2020! 2020 Graphic Design Trends 1. Muted Color Palettes In 2019, we saw bright, bold, and vivid colors. In 2020, the graphic design trend is moving toward muted color palettes.  What are muted colors? Muted colors are vivid colors that have had their...

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Typography for Marketing

Typography for Marketing Typography for Marketing 101 Let’s talk about fonts. There is an art and a science behind typography for marketing, and it’s very important to understand the concepts in order to create a design that speaks both visually and verbally to your audience. According to HubSpot, the design of a typeface, the width of the strokes and the presence of a serif affect the way that we perceive a message. How cool is that? But what does this mean? What is Typography for Marketing? If you’re new to the...

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Intro to Design Fundamentals Resources

Intro to Design Fundamentals Resources Intro to Design Fundamentals Videos & Links Design Fundamentals Resources Elements and Principles of Design https://www.youtube.com/watch?v=losbYfihiN4 https://www.youtube.com/watch?v=LKOq3Dhcqig Rule of Thirds and Golden Mean The magic of Fibonacci numbers: https://www.youtube.com/watch?v=0tAZe6pP-FM Nature by Numbers: https://www.youtube.com/watch?v=aB_KstBiou4 Typography Design and Discovery:  https://www.ted.com/talks/david_carson_on_design Color Theory Videos Color Wheel:...

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