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How to Set Up Your LinkedIn Profile

How to Set Up Your LinkedIn Profile Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

How to Use Twitter Successfully: What Is It & Why Is It Relevant? How to Use Twitter Successfully Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status...

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Seven Steps to Get You Started with Social Media

Seven Steps to Get You Started with Social Media So you’re on board – you want to ride that social media train. Perhaps you aren’t too sure where to start or maybe you are on your way, but not sure where you are going. Here are a few steps, seven to be exact, to help you along the way. 1. Define (and write down) your goals for using Social Media. Why do you want to start using Social Media for your business? What are you hoping to get from it? If you are just looking for another avenue to push your sales and promotions through, you may want...

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Social Media Explained: How it Can (Really) Help You & Your Business

Social Media Explained: How it Can (Really) Help You & Your Business Don’t let the term “social media” give you the cold sweats. Social Media is just a new piece of the marketing mix, and it is a great way to connect with your customers. Some of you may not get as jazzed about marketing as I do, but marketing is simply letting people know what you are doing. It is essential to any business. As Stuart H. Britt says, “Doing business without marketing is like winking at a girl in the dark. You know what you’re doing, but nobody else does!” Social Media...

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