Digital Workshop Center has been around for seven years (as of the publishing of this article), and we’ve spoken with plenty of neighbors, friends and innumerable acquaintances about the beauty of Adobe Photoshop, Illustrator and InDesign. Funny thing is, after all this time, we’re still hearing the same objections to using Adobe Creative Suite (CS) as we did back in the day. It’s time to realize that Adobe Creative Suite isn’t just for designers anymore.
If you’re on the fence about picking up Photoshop or another Adobe program, there’s a strong chance you fall into one of these categories:
- My brain melts just looking at all the buttons
- My wallet bursts into flames just looking at the price tag
- I just don’t have time to play around with it
- What the heck would I use it for?
The crazy thing is, these bailouts just don’t hold as much merit as they used to. Graphic design is everywhere, and Adobe CS is becoming more and more of an everyday household name rather than software reserved for a small group of professionals. Better yet, because Adobe CS is growing in popularity, it’s much more available and affordable.
No matter who you are, there’s at least one cool thing you can use Photoshop, Illustrator or InDesign for. In fact, we can prove it. (If you need a bit of backstory on any Adobe CS program, read our blog, The ABCs of Adobe Photoshop, Illustrator and InDesign.)
If you are just a regular guy or gal who doesn’t use that dusty laptop much, Photoshop can be a fun tool that will make those rare trips to the laptop that much better. For example, if you prefer the outdoors or nightlife over staring at computer screens, chances are you take photos with your phone or a shiny DSLR camera. Well, with Adobe Photoshop Elements, you can do quick photo touch-ups like removing red eye or crop photos to eliminate photobombing from your precious moments. Even if you’re a house mom or dad, you can spend time in-between laundry cycles cleaning up photos for your family album.
Elements will run you around $100, and there’s plenty more features to justify that price. But, if you’re still not convinced, Adobe Photoshop Express is free for tablets, smartphones and Windows 8 computers. Express has a red eye tool, cropping and auto-filters for photos that give you instant effects like black and white for photos.
If you’re too busy closing deals, rubbing elbows with clients, preparing proposals and cleaning out your overflowing inbox, time is at a premium for you. But, as a savvy businessman or businesswoman, the almighty dollar is probably just as important to you as morning coffee or lazy Sundays. If you own a small, local business, chances are you love to cut corners on expenses. Well, how much is outsourcing your graphic design costing you?
Some designing should be left to the pros, but many parts of your business’s website, brochures, business cards, etc comes down to basic Adobe CS use. Logos and letterhead can be created in Illustrator; staff photos are perfect exercises for Photoshop; infographics for your big client meeting can benefit from major aesthetic uplifts using any of the big three Adobe CS programs. But, we didn’t even get to the best part: it’s all a business expense for you. Even classes to grow proficiency in Adobe CS can be a write-off. In the long run, buying Adobe CS can be an investment that could pay big dividends in the long run. After all, outsourcing good help isn’t cheap.
Still Not Convinced?
Taking on something new can be a scary, jarring thing. Every one of us here at the Workshop had to do it at some point, so we probably understand where you’re coming from. But, we’ve all experienced the benefits of taking on that challenge as well. In the end, there’s affordable options and the basic forms of Photoshop (Elements and Express) can be learned fairly quickly. Full versions of Adobe CS can be rented using Adobe Creative Cloud, or you can install the 30-day free trial with no commitment obligations. Give us a ring, we would be happy to talk with you about how to get started with Photoshop, Illustrator or InDesign.