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HTML & CSS Cheat Sheet

Download the HTML & CSS Cheat Sheet for FREE! The Digital Workshop Center provides free cheat sheets on many popular software applications. If you are looking for a quick HTML and CSS reference sheet, then we’ve got just the thing for you! The HTML5 & CSS3 cheat sheet includes basic concepts and common elements to help you be more efficient and confident while working in code. Several of these concepts and elements are included in our hands-on Web Design with HTML and CSS training class, so if you need more HTML & CSS help please contact the Digital Workshop office.  Stay tuned for more cheat sheets coming soon! Click the link to download the cheat sheet in PDF format: HTML & CSS Cheat Sheet...

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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the graphics/photos you post say a lot about you and what you’re trying to sell The power to answer and address feedback/complaints Customer feedback is crucial to any growing business and social media gives you a way to interact with clients and publicly fix issues that may arise The platform to offer deals and incentives Discounts and special offers are hugely enticing to the general public, and having a strong online media exposure ensures those will bring in business The tools to grow your following and increase brand loyalty The digital age gives you the instruments to interact with your customers, expand your mailing lists, boost your affiliations, and add the personal touch While it may seem overwhelming, especially if you are just starting out and seriously understaffed (or underfunded), investing in a solid social media plan will pay you back over and over again. If you utilize social media efficiently and in a targeted manner (e.g. a photographer may find more success on Instagram than say, YouTube), you will find your business growing in both sales and popularity. So let’s explore the top seven platforms and how they can bring engagement and panache to your small business! Facebook It’s the #1 social media site in the world, and for good reason. With almost 900 million users, your customer demographic potential is huge and chances are, everyone you know has a page of some kind on this multitalented website. This should be one of your most important advertising avenues, second only to your own unique website/blog, and you should take advantage of the myriad of options. You can post writings and photos, create surveys and contests, plan and invite people to events, invite people to “check in” at your shop, embed videos and links, use hashtags, and so much more. Twitter 140 characters don’t seem like much, but they can be quite powerful when used regularly. Do some research into the best tags to narrow down your target market, and think long and hard about everything you post before posting it. You’ll quickly become savvy at saying a lot in a few short sentences, and gracefully entering conversations about topics and fields that are pertinent to your business. Twitter is great for following people you admire, networking with other people in your industry, and being found by people searching via hashtag or live-tweeting special events. LinkedIn It may seem static at first, since this site is basically a glorified online resume, but don’t be too quick to write it off. LinkedIn has almost 150 million users, and is set up to connect you to other people in your industry, as well as provide a “reference” of sorts to people searching you or your business. It only takes a few minutes to set up your unique page, and update it as your experience grows, so there isn’t a reason not to partake in this useful platform. Over time, you may find opportunities to collaborate,...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected to their email accounts throughout the day, tapping messages on their smart phones or toggling between browser tabs at work. It’s easy to bring your business to someone’s mind when all they have to do is open an email that is right in front of them. And hands down one of the best options out there today is MailChimp, featuring an easy to read interface, simplified design process, and sophisticated tracking options. If you are looking for a clean and simple way to send newsletters, coupons, and other offers, look no further than this amazing program. Here are just five perks you’ll enjoy when you use MailChimp for your small business. Save money There are a handful of different services to keep in contact with your customers, but most of them require subscriptions and can really eat into your profits, especially when you are first starting out. But MailChimp is absolutely free to set up and free to use if you have fewer than 2,000 subscribers! And for many entrepreneurs, it takes quite a while to build up that kind of subscriber base- so why not save money during those first slow months and put that cash towards inventory or other marketing? No design background necessary We are all aware of the impact of great design- we ourselves tend to only click on and peruse websites/newsletters/posts that are clean, colorful, simple, and easy to read. Other mail-integration marketing companies can make it hard to put together something that comes off as such, and you may end up with cluttered and archaic-looking emails that simply get deleted. Don’t waste that opportunity when your business is sitting in someone’s inbox by putting forth a substandard product. MailChimp is incredibly clean and simple, while allowing you to control things like color schemes and fonts, and brings appealing design to the forefront. Smaller time investment For a small business owner, every moment of every day is worth money and it’s hard to do it all and still maintain some semblance of work/life balance. So the less time you can spend cobbling together a newsletter or coupon, the better. Luckily with MailChimp, there are several pre-made design templates to choose from and you can simply click, insert a bit of text, add a picture or two, and you’re off and running! It’s also easy to create a custom, regularly-used template (think monthly newsletter) and save it for later- then when you’re ready to send a new campaign all you need to do is swap out your current info and media. Then you can use that time you saved to brainstorm new ideas, squeeze in a workout, or spend time with the kids. Tracking made easy Getting detailed feedback is crucial to learning what works and what doesn’t, anticipating your clients’ interests, and promoting your services. MailChimp’s integrated tracking reports allow you to watch everything from open rates and click rates, to when and where your clients are opening their email campaigns. You also...

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Are You Making These 3 ISO Mistakes?

When a photographer makes the courageous leap away from the “auto” setting on their camera, they have to keep a dozen things in mind every time they compose a shot. Shooting in manual mode allows for individual control of shutter speed, aperture, ISO, and focus point (among other things), and often takes a while to get the hang of. One must master the concepts and execution of all the technological aspects of digital photography, but once that happens the quality of work can improve exponentially. Of the main pieces that go into making a digital image is the ISO, which represents your camera’s sensitivity to light. It has a direct correlation, meaning that a low ISO reflects a low sensitivity and a high ISO indicates a high sensitivity. Taking that one step further, an image shot with a low ISO is going to be darker than one shot with a high ISO. Most digital cameras on the market today have an ISO range of 100-6,400, and since it is an international standard, you can know that a setting of 800 is the same everywhere, whether your camera came from China, Russia, or anywhere else in the world. Many photographers understand the basic function of ISO, but fail to really grasp its nuances and fail to finesse its settings to give more depth and quality to their images. Regardless of whether you’re a brand new beginner or a semi-pro, chances are good that you’ve made at least one of these mistakes. Using the same setting regardless of light conditions Yes, there are plenty of people out there who focus all their time and energy on the shutter speed-aperture relationship and ignore their ISO altogether. Sadly, this third component is so crucial in balancing everything out and resulting in a more deliberate photo quality. When you leave your ISO at say, 1000, your outdoor images may be grainy and your indoor images may still be too dark. This puts a lot of burden on the aperture and shutter speed to try and make up the difference here, and the results are rarely nice. Don’t be afraid to move around your ISO and find the right balance where you can still get the action or movement you need and the depth of focus you want. Never touching this setting is a surefire way to disappointment. Only using extremes Some new ‘photogs’ only consider light in its two extremes: bright sunlight and dark; or more simply, outdoors and indoors. And while those two light environments will require vastly different camera settings, much of our lives happens somewhere in the middle. Most places are neither bright nor completely dim, so it’s important to know how to use the middle swath of ISO to best complement these scenarios. There are a lot of beginners who think the lowest setting of ISO100 is the only one appropriate for outdoor work, while the highest possible ISO (3200 or 6400, typically) is what’s needed for any kind of indoor photography. Both instances are wrong and can lead to poor image quality and yet many people immediately jump to how they could have changed their aperture or shutter speed in order to have avoided it. But ISO has more power than people think- don’t get stuck in the “all or nothing” game with light sensitivity. Learn to play around in the middle.  Don’t assume that every house party needs an ISO of 6400, and don’t assume that every landscape shot is bright enough to get away with an ISO of 100. Relying on post-processing to fix it There are...

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3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology and can traverse the digital terrain with no problems. But many older people are just now entering the personal computing market, or have been struggling to catch up with their now-outdated technologies. Some of our parents and grandparents may be feeling lost or left out in the data-driven modern life, but luckily there are people and places out there that can help. At Digital Workshop Center, we offer several classes that can help our community elders master the latest and greatest smart phones, tablets, and computers. Here are just three great reasons to bring them in and sign them up today! They can harness their email with Computer 101 There are few places that still offer the most basic of computer classes, which is a shame considering how many people could still benefit from them. In our Computer 101 course, we can teach anyone how to be comfortable with the day-to-day functions of their laptop or desktop including, but not limited to: Organizing files and folders Browsing the internet and saving bookmarks Composing and filing emails Sending and receiving photos and videos We have courses in both Mac and PC applications, taught by our resident computer gurus, which are perfect for anyone who is new to computing or simply making a transition from one system to the other. They can stop sending embarrassing texts with iPhone/iPad 101 Many of us may find humor in reading the latest “texts from my mom” memes that are floating around the internet, but secretly we hope that will never happen to our own parents. Help them avoid a technology gaffe by bringing them and their new iPhone or iPad into Digital Workshop Center for our intro class. In only 3 hours, this course can help anyone master their shiny new Apple product by teaching things like: Downloading, deleting, and using apps Checking weather, email, and news Finding files, music, and photos Navigating the internet browser Sending text messages or photos Whether you’re 60 and you got a new iPad for your birthday or you’re 30 and just switched from an Android to an Apple phone, this is the class for you! Learning the ins and outs of any piece of technology is a worthwhile investment, as it will save you time and effort the more you use it. And not to mention, save you from any embarrassing fumbles. They can capture memories with Digital Photography Classes Digital cameras are everywhere these days, but many people still struggle with understanding all the complicated settings and gizmos that make them work. Everyone can appreciate the importance of photography, especially when it comes to preserving family memories and exploring new hobbies. People over 50 are one of the fastest growing groups purchasing new digital cameras, and we’re here to help them get started taking photos painlessly. Just a few of the things we can teach them include: Using both auto and manual shooting Settings for shutter speed, aperture, and ISO Basic composition Importing image files onto a computer We offer basic courses in getting to know either your digital SLR (DSLR) or point...

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