Home » Posts Tagged "social"

5 Benefits Of Shared Community Office Space

One of the up and coming trends in the creative business world is the concept of shared work environments, and these wonderful collaborative spaces are changing the way we view and do our work. For a small monthly membership fee, you can have access to a professional office, take part in social and networking events, and even get deep discounts on classes and other programs to enhance your knowledge and further your career. And the best part of investing in a local co-working group is that you know exactly where the money goes and you know that your neighborhood friends and contacts will benefit from such a powerful collaborative force in the community. Many professionals and freelancers work from home these days, but they miss out on the benefits of office life like the chance to collaborate with others and skip the distractions. And coworking lets you opt out of the bad parts, like angry bosses and sad energy-sapping cubicles. Plus, when you throw in perks like free coffee and snacks, reliable high speed internet, conference room access, locker space, and hands-on instruction, it’s hard to justify sitting on your couch in your pajamas for even one more day. Take a look at our top five reasons to join our coworking community! Opportunities for collaboration You’re pretty smart. But you know what’s even smarter? 5 of you! When you share office space with other creative professionals, you can meet people who can help you brainstorm ideas, edit your content, offer suggestions, and make referrals. There is always something new and exciting to learn from your fellow coworkers, and you can have an opportunity to share your expertise as well. Chances are also that you will meet someone in the same industry or with similar interests, and they just might become your next business partner! Healthy work/life balance Anyone who works from home or on a freelance basis understands how hard it is to keep your work life separate from everything else. Gigs and projects tend to bleed into all hours of the day and night, and it can be tough to maintain a good schedule for optimal productivity and personal satisfaction. When you come to work in a community space, you will be able to leave the distractions and obligations of home behind for a while, and focus on your assignments. And when you’re done, you can pack up and return home to enjoy your family and your hobbies. Your spouse, children, or roommates will certainly thank you for investing in a healthy work/life schedule. Inclusion in creative community It can be lonely and even stifling as a creative entrepreneur, especially when you don’t belong to a collective of other talented and passionate people. So come join the group, and immerse yourself in ideas, life, and imagination. Contribute to something bigger than yourself. Be a part of an inventive cluster of individuals who want to grow their businesses, help others succeed, and change the world for the better. When passionate and motivated people come together, amazing things can happen everywhere from sales and development to design and marketing. Skip the hierarchy What’s one of the best parts of a coworking environment? That’s right, no bosses. No hierarchy. No strict schedule. You can come as you are and work as you need to- we’re not going to bother you about deadlines or emails. Chances are you are fighting to make your own way in the world as a freelancer or small business owner, so why would you want to go back into the domain of the corporate pecking order? When...

read more

5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the graphics/photos you post say a lot about you and what you’re trying to sell The power to answer and address feedback/complaints Customer feedback is crucial to any growing business and social media gives you a way to interact with clients and publicly fix issues that may arise The platform to offer deals and incentives Discounts and special offers are hugely enticing to the general public, and having a strong online media exposure ensures those will bring in business The tools to grow your following and increase brand loyalty The digital age gives you the instruments to interact with your customers, expand your mailing lists, boost your affiliations, and add the personal touch While it may seem overwhelming, especially if you are just starting out and seriously understaffed (or underfunded), investing in a solid social media plan will pay you back over and over again. If you utilize social media efficiently and in a targeted manner (e.g. a photographer may find more success on Instagram than say, YouTube), you will find your business growing in both sales and popularity. So let’s explore the top seven platforms and how they can bring engagement and panache to your small business! Facebook It’s the #1 social media site in the world, and for good reason. With almost 900 million users, your customer demographic potential is huge and chances are, everyone you know has a page of some kind on this multitalented website. This should be one of your most important advertising avenues, second only to your own unique website/blog, and you should take advantage of the myriad of options. You can post writings and photos, create surveys and contests, plan and invite people to events, invite people to “check in” at your shop, embed videos and links, use hashtags, and so much more. Twitter 140 characters don’t seem like much, but they can be quite powerful when used regularly. Do some research into the best tags to narrow down your target market, and think long and hard about everything you post before posting it. You’ll quickly become savvy at saying a lot in a few short sentences, and gracefully entering conversations about topics and fields that are pertinent to your business. Twitter is great for following people you admire, networking with other people in your industry, and being found by people searching via hashtag or live-tweeting special events. LinkedIn It may seem static at first, since this site is basically a glorified online resume, but don’t be too quick to write it off. LinkedIn has almost 150 million users, and is set up to connect you to other people in your industry, as well as provide a “reference” of sorts to people searching you or your business. It only takes a few minutes to set up your unique page, and update it as your experience grows, so there isn’t a reason not to partake in this useful platform. Over time, you may find opportunities to collaborate,...

read more

5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected to their email accounts throughout the day, tapping messages on their smart phones or toggling between browser tabs at work. It’s easy to bring your business to someone’s mind when all they have to do is open an email that is right in front of them. And hands down one of the best options out there today is MailChimp, featuring an easy to read interface, simplified design process, and sophisticated tracking options. If you are looking for a clean and simple way to send newsletters, coupons, and other offers, look no further than this amazing program. Here are just five perks you’ll enjoy when you use MailChimp for your small business. Save money There are a handful of different services to keep in contact with your customers, but most of them require subscriptions and can really eat into your profits, especially when you are first starting out. But MailChimp is absolutely free to set up and free to use if you have fewer than 2,000 subscribers! And for many entrepreneurs, it takes quite a while to build up that kind of subscriber base- so why not save money during those first slow months and put that cash towards inventory or other marketing? No design background necessary We are all aware of the impact of great design- we ourselves tend to only click on and peruse websites/newsletters/posts that are clean, colorful, simple, and easy to read. Other mail-integration marketing companies can make it hard to put together something that comes off as such, and you may end up with cluttered and archaic-looking emails that simply get deleted. Don’t waste that opportunity when your business is sitting in someone’s inbox by putting forth a substandard product. MailChimp is incredibly clean and simple, while allowing you to control things like color schemes and fonts, and brings appealing design to the forefront. Smaller time investment For a small business owner, every moment of every day is worth money and it’s hard to do it all and still maintain some semblance of work/life balance. So the less time you can spend cobbling together a newsletter or coupon, the better. Luckily with MailChimp, there are several pre-made design templates to choose from and you can simply click, insert a bit of text, add a picture or two, and you’re off and running! It’s also easy to create a custom, regularly-used template (think monthly newsletter) and save it for later- then when you’re ready to send a new campaign all you need to do is swap out your current info and media. Then you can use that time you saved to brainstorm new ideas, squeeze in a workout, or spend time with the kids. Tracking made easy Getting detailed feedback is crucial to learning what works and what doesn’t, anticipating your clients’ interests, and promoting your services. MailChimp’s integrated tracking reports allow you to watch everything from open rates and click rates, to when and where your clients are opening their email campaigns. You also...

read more

3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology and can traverse the digital terrain with no problems. But many older people are just now entering the personal computing market, or have been struggling to catch up with their now-outdated technologies. Some of our parents and grandparents may be feeling lost or left out in the data-driven modern life, but luckily there are people and places out there that can help. At Digital Workshop Center, we offer several classes that can help our community elders master the latest and greatest smart phones, tablets, and computers. Here are just three great reasons to bring them in and sign them up today! They can harness their email with Computer 101 There are few places that still offer the most basic of computer classes, which is a shame considering how many people could still benefit from them. In our Computer 101 course, we can teach anyone how to be comfortable with the day-to-day functions of their laptop or desktop including, but not limited to: Organizing files and folders Browsing the internet and saving bookmarks Composing and filing emails Sending and receiving photos and videos We have courses in both Mac and PC applications, taught by our resident computer gurus, which are perfect for anyone who is new to computing or simply making a transition from one system to the other. They can stop sending embarrassing texts with iPhone/iPad 101 Many of us may find humor in reading the latest “texts from my mom” memes that are floating around the internet, but secretly we hope that will never happen to our own parents. Help them avoid a technology gaffe by bringing them and their new iPhone or iPad into Digital Workshop Center for our intro class. In only 3 hours, this course can help anyone master their shiny new Apple product by teaching things like: Downloading, deleting, and using apps Checking weather, email, and news Finding files, music, and photos Navigating the internet browser Sending text messages or photos Whether you’re 60 and you got a new iPad for your birthday or you’re 30 and just switched from an Android to an Apple phone, this is the class for you! Learning the ins and outs of any piece of technology is a worthwhile investment, as it will save you time and effort the more you use it. And not to mention, save you from any embarrassing fumbles. They can capture memories with Digital Photography Classes Digital cameras are everywhere these days, but many people still struggle with understanding all the complicated settings and gizmos that make them work. Everyone can appreciate the importance of photography, especially when it comes to preserving family memories and exploring new hobbies. People over 50 are one of the fastest growing groups purchasing new digital cameras, and we’re here to help them get started taking photos painlessly. Just a few of the things we can teach them include: Using both auto and manual shooting Settings for shutter speed, aperture, and ISO Basic composition Importing image files onto a computer We offer basic courses in getting to know either your digital SLR (DSLR) or point...

read more

How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially your elevator speech, truncated) – this will show up next to your name everywhere on LinkedIn. It is a great place to tell people what you do. Also keep in mind this is a great place to plug in some of those keywords and phrases. Avoid titles like ‘Owner’ and try to use a description of how you add value or what you do. Think about what you have to offer, what makes you unique, what value you bring and how you can help. You have a unique advantage with the amount of experience you have in your own business, highlight that if you like. It is always easy to change so don’t worry about getting it absolutely perfect the first time. Be sure to include a link to your website under the websites section. You can change the ‘title of the website’ that shows up on your profile.  Often times people won’t change that and all you will see is a link to “website.” Edit the ‘name’ and call it something like “Aspen Grove Marketing Website.”  Something more descriptive. Public Profile Section (just below where you list your website – click ‘edit’)– this is the section that allows you to change your ‘privacy settings.’ Your LinkedIn profile is searchable on LinkedIn as well as other search engines. I have mine pretty open because I want to show up in searches and I want people to be able to see what I have done and my recommendations even if they aren’t connected to me. This section also allows you to choose a custom URL. Take a look through this section and while you are here,  get a custom URL as well (i.e. http://www.linkedin.com/in/amyalcorn). Summary – similar to an executive summary of your resume. Tell the world who you are and what you can do. Outline your professional niche, highlight unique skills. This is more about you and your skills where the position description can be more about your work and success stories etc. Specialties – this is a great place to plug in keywords and showcase your ‘specialties’. Add positions like you would in your resume. Fill out the position descriptions fully and try to include some of the keywords and phrases. Think about what you would tell a potential client. A little more than an elevator speech but not a novel. Highlight success stories or problems solved as well. Connections – It is good to work on growing these. ***When you send connection requests or ask for recommendations, ALWAYS personalize the message. DO NOT leave the standard “I’d like to add you to my professional network” bit that LinkedIn pre-populates for you. If is it someone you may not know as well, tell them how you know them and why you would like to connect. Start asking for more recommendations. You don’t have to get 50 right now, just ask for a couple now and a couple in another month or so. You want to have fresh recommendations. (at least some within the last 6 months)....

read more