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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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Foursquare: What Is It and Why Should You Know About It?

Foursquare is not just a game you used to play at recess anymore. It is also a location-based social networking application that is worth paying attention to. As of January 2012, there are over 15 million people on Foursquare with over 1.5 billion total check-ins and millions more every day. As far as businesses go, there are over 750,000 using the Merchant Platform (i.e. they have claimed and are managing their location). Great… so what does it DO? It allows people to use their smart phone to ‘check-in’ at your location notifying their friends that they have arrived at your place of...

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Facebook Contests: What You Can and Cannot Do

Everyone wants to be the Big Winner! Hosting a contest on your Facebook page is a great way to: Drive people to your page Get them engaged and Let’s be honest: Make them ‘like’ you more. There is just one little thing that most businesses don’t know about (or choose to ignore) in the world of Facebook. That is the ‘Facebook Promotions Guidelines’. Essentially, the way that the majority of people run a contest on Facebook (i.e. post a photo on their wall and get their friends to like it, etc.) is against the rules of Facebook. Facebook does not want to be connected to your contest or be...

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Facebook Profiles vs. Pages: What’s The Difference and Why Does It Matter?

In terms of Facebook, there are “Profiles” and there are “Pages.” What is the difference between the two and why does it matter, you ask? Read on and I will walk you through some of the major differences. Basically, Profiles are for people and Pages are for businesses. Sounds simple enough, but there is a surprising amount of stuff to explain about both of them. Let’s get started. Facebook Profiles are for individuals like you and me. You can connect with friends, share photos, join groups, etc. As an individual you may care more about your privacy and who you share your personal...

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