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Business Book Club: Four Reasons Why People Hang On To Old-School Marketing

It is no secret that things are a-changin’. The very way we relate, interact and engage in our communities has drastically shifted over the last 20 years as the internet has evolved to provide new opportunities for organizing and communicating. But what does this mean for business? I have found that even though we intellectually know that things are changing, old habits die hard. What do you think of when I say the word marketing? Do you see an ad? Maybe on a billboard or in a newspaper. Or maybe you see a commercial. Remember Big Red chewing gum? “Kiss a little longer, stay close a...

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Google Finally Offers Mass Storage Solution with Google Drive

[Originally published in The Coloradoan on 5/25/12] For a company that most techie people associate with being at the forefront of digital trends, it has been a huge surprise to many that Google has never offered a mass storage solution as one of its services. While it has had the best business apps and marketplace to customize your online experience for some time, Google always has been missing a “cloud” storage solution. Until now. As of late April of this year, Google is offering “Drive” as its answer for mass storage issues. According to Google’s website, “Google Drive is a storage...

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Is A Used Or New Computer The Right Choice For You?

[Originally published in The Coloradoan on 5/18/12] One of the more common questions I get is “should I buy a new or used computer?” It’s always a tough one to answer, but with some simple guidelines, you can probably narrow down your decision quickly. First, you need to be forward thinking with your decision and recognize the endgame of your computer situation. Will you be using this computer for personal reasons or for business? Or both? Ask yourself, “what are the main functions I use my computer for?” Will you need to store a large amount of movies, music or other multimedia? Once you...

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Microsoft Going All In With Windows 8

[Originally published in The Coloradoan on 3/30/12] As Apple and Google continue to win over new customers with their sleek, modern products and services, Microsoft has been plotting its next move to keep up in the fast-paced technology world. After years of dominating the operating system market, Windows has recently seen its sales decline because of this tough competition. At the beginning of March, Microsoft unveiled the beta version of its newest competitor in the operating system market: Windows 8. After the failure of Windows Vista, Windows 7 returned some dignity back to the Microsoft...

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Facebook Brings Timeline to Pages: What You Should Know

Facebook has recently launched Timeline for Pages.  It is a similar layout to the Timeline we now see on all our personal profiles, but the functionality is just perfect for businesses.  You can either choose to embrace the changes now, or wait until March 30, 2012 when Facebook will automatically switch every Page to the new Timeline. Change can be scary sometimes, so here is a brief overview of the changes to hopefully get you excited about Timeline for Pages.  I’ll go over what is new, why is it good, and the one thing you may miss. New Design and Layout The most obvious of these changes...

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