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Photoshop, Illustrator, or InDesign: A beginners guide to choosing the right Adobe graphic software

Choosing which Adobe Creative Suite graphic software is right for my project The Adobe Creative Suite offers an array of industry-leading software products for graphic design, web design, professional photography, video editing, and much more.  For any aspiring designer looking at the Adobe software choices, there is a lot of overlap between the graphic design products (and for good reason!). If you are confused as to which product is right for you when you decide to tackle that new, creative project, it is helpful to know the key differences between the three major graphic design programs...

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Set, Forget InDesign Styles for Consistency

In my opinion, one of the marks of a professional graphic designer is consistency. It is so important to make sure that fonts, colors, and design elements are consistent throughout a project, but also across an entire company brand. Design consistency gives a feeling of familiarity and provides the consumer something to recognize about your products or services. When Adobe InDesign was introduced in the Creative Suite in 2002, it came with a bundle of new features that helped designers ensure consistency across documents. One of the easiest ways to do this was to use Adobe styles. In most of...

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The Concepts of Strong Visual Design

Strong designs go far beyond looking cool. When you load a website, watch an ad on television or peruse magazine ads, are you looking at them with random purpose, or did someone sprinkle a breadcrumb trail for you to follow? A well-designed document leads viewers from point A to B, highlighting and emphasizing key components without shouting in all caps “HEY! LOOK OVER HERE!” While there are many creative and intricate ways to draw viewers to the important content like moth to flame, there are basic (and highly effective) methods that are commonly used in just about all of today’s media....

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