Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world.read more
Whether you are shopping for a better way to take family photos, or you are wanting to take your photography hobby to the next level, there are a few things you should know before making a purchase. It’s a little bit more complicated than saying you want to take pretty pictures and you have X amount of money to spend. A digital camera (or DSLR) is an investment, and making the right choice will bring you years of enjoyment and creative play. So, as you shop around, here are a few questions to ask yourself.read more
We are now officially living in the digital era, with online and computerized media fast outpacing print applications. In the coming years, some speculate that age-old analog and print utilization will be on its way to extinction, and that tomorrow’s generation will consume all of their media by way of smartphones, tablets, and laptops. So what does that mean for today’s designers? Plenty of changes are afoot for sure, but one of the basics is making sure you understand digital color, how it’s different from print color, and naturally…how to use it to make your designs stand out.read more
Out of the hundred of fantastic tools available in Adobe Photoshop, there are a handful that are purely artistic; and while these may not make the cut for a professional’s gallery, they can be an exciting addition to your photo editing repertoire. Using certain filters and actions can make your photos look interestingly vintage in just one sweep of the brush. Whether you want to mimic the gorgeous characteristic blues of a cyanotype, or harness the faded yellows of an antique print, the Smart Brush tool can help you out.read more
Let’s face it- today’s job market is tough. The credentials that would fetch a top-tier position a decade ago are now only delivering an entry-level one. Unemployment and unpaid internships abound, and there is a distinct trend that is emerging from this new market milieu.
Those with the most well rounded resumes are the ones getting hired and promoted. The ambitious and creative few who take the time to flesh out their skill set and tack on certifications are the ones who bring the most usability to the job market. Utilitarianism has taken over, and employers are looking to stretch their new hires over several different professional fields. In this new minimalist market, if you can offer the skills and expertise of three people rolled into one, you’re miles ahead of the pack.read more