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Fun With Photoshop Smart Brush: Vintage Processing

Out of the hundred of fantastic tools available in Adobe Photoshop, there are a handful that are purely artistic; and while these may not make the cut for a professional’s gallery, they can be an exciting addition to your photo editing repertoire. Using certain filters and actions can make your photos look interestingly vintage in just one sweep of the brush. Whether you want to mimic the gorgeous characteristic blues of a cyanotype, or harness the faded yellows of an antique print, the Smart Brush tool can help you out.   You can find your Smart Brush tool in the side toolbar, along with the other photographic tools like the spot healing brush, clone stamp, and red eye removal. Then you’ll notice on your bottom bar, a menu of presets will become available (including all purpose, artistic, portrait, and nature, to name a few) from a selection bar. For today, we’ll be working from the “photographic” preset menu, and we’ll be exploring a few different photo processing techniques that have remained popular through the decades. First, I’ll open a sample photo that has already received the basic editing adjustments for color, lighting, contrast, and tone. From there, I’ll make sure the Smart Brush is selected in my side toolbar, and my preset menu is set on “photographic”. I’d like to then start with my personal favorite, the tin type process!   The tin type was first made popular in the late 1800’s, and it used a direct transfer of the image onto a thin piece of metal coated with a colloidal silver or gelatin emulsion. It produced soft, warm tones of browns and grays, and is still a beautiful look for modern photos. But nowadays, no toxic chemicals are needed- just the tin type preset for the smart brush!   Because this is a brush and not a full layer, you’ll need to “brush on” your tin type. Granted, this is kind of cheating, but is a very easy and fast way to get the look without piling on layer upon complicated layer! So make sure your mouse icon is large, and sweep over your entire image until it is all covered. From there, if you wish, you may adjust the opacity settings if the filter is too strong for your tastes (for the purpose of this tutorial, all filters are at 100% opacity). Here is my before and after with the tin type:   As you can see, the lovely brownish tones create both a timeless and romantic look, great for things like portraits, landscapes, or even architecture!   Next up, one of the most iconic alternative processing styles: the cyanotype. This is where the original “blueprint” came from back in the mid 1800’s; the chemical reactions of ammonium citrate, potassium ferricyanide and UV light create the rich color called Prussian blue. You may remember creating something similar as a child, using pre-coated paper and laying plants or other objects on it, and placing it out in the sun! This process is incredibly simple, but can be replicated in Photoshop even more quickly, like so:   The unique shades and tones of this type of process pair especially well with architecture, botany, and other scientifically-leaning pursuits.   Lastly, for anyone who has enjoyed sifting through a box of old photographs in their parent’s attic, the “yellowed” process is a fun and nostalgic twist on a modern digital image. Most prints made these days do not yellow over time, as they are typically made from cotton fiber papers: the cellulose-based paper of decades ago contained a compound that would...

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5 Ways To Boost Your Resume With Adobe Illustrator

Let’s face it- today’s job market is tough. The credentials that would fetch a top-tier position a decade ago are now only delivering an entry-level one. Unemployment and unpaid internships abound, and there is a distinct trend that is emerging from this new market milieu. Those with the most well rounded resumes are the ones getting hired and promoted. The ambitious and creative few who take the time to flesh out their skill set and tack on certifications are the ones who bring the most usability to the job market. Utilitarianism has taken over, and employers are looking to stretch their new hires over several different professional fields. In this new minimalist market, if you can offer the skills and expertise of three people rolled into one, you’re miles ahead of the pack. The digital era is nothing new, but accomplishing design and marketing in-house is still relatively fresh. Many companies and startups are starting to make their own logos, brochures, websites, and other materials, utilizing their own limited staff. So if you are looking to get a leg up on the competition, or put your hat in the ring for a promotion, basic graphic design skills are pure gold on your resume. You don’t need any particular art background or drawing talent to become proficient in Adobe Illustrator, and it makes the ideal addition to any CV from any field- finance, education, nonprofit, tech…everyone benefits from savvy and sharp design. Adobe Illustrator classes are waiting for you to enroll, so here are just five great reasons why you should sign up today! Logo Design It’s amazing how one simple image can speak for an entire brand, provoking recognition and market power with just a small mix of colors and shapes. But the influence of logos is more and more appreciated, and more businesses are choosing to co-create their branding with their own staff to better reflect their ideas and values. Logos are one of the easiest things to create using Illustrator, and there is a huge demand for logo design in the market today. If you can show you have the know-how for this, you are bound to be more attractive to a potential employer or promotion manager. Infographics The general public is being more accustomed to having information fed to them in sharp, eye-catching graphic ways. Text doesn’t hold the power it used to, and more designers are funneling their facts and figures into colorful displays that are easy to digest and also easy to share via social media. Creating mathematically accurate and stunning charts and graphs is a staple of the Illustrator repertoire, and can boost your appeal especially in the education, nonprofit, and finance sectors. Custom illustrations The demand on the market now for unique and handmade illustration graphics is at an all-time high. Everyone is looking to create their own individual look on everything from business websites to kids’ birthday party invitations. Adobe Illustrator makes it simple to make a variety of graphics for a variety of purposes- you can even work off a base photo image if you aren’t comfortable with freehand. Having the skills to transform ideas into icons and images puts you ahead of the game in the working world. You can lend your expertise to website work, brochures, book publishing, and much more! Vector images In the digital design world, there are two basic types of images- raster and vector. The former type is the one most common in photographs and other shared media; these include your familiar jpg, gif, and tiff files. These are all comprised of a grid...

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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the graphics/photos you post say a lot about you and what you’re trying to sell The power to answer and address feedback/complaints Customer feedback is crucial to any growing business and social media gives you a way to interact with clients and publicly fix issues that may arise The platform to offer deals and incentives Discounts and special offers are hugely enticing to the general public, and having a strong online media exposure ensures those will bring in business The tools to grow your following and increase brand loyalty The digital age gives you the instruments to interact with your customers, expand your mailing lists, boost your affiliations, and add the personal touch While it may seem overwhelming, especially if you are just starting out and seriously understaffed (or underfunded), investing in a solid social media plan will pay you back over and over again. If you utilize social media efficiently and in a targeted manner (e.g. a photographer may find more success on Instagram than say, YouTube), you will find your business growing in both sales and popularity. So let’s explore the top seven platforms and how they can bring engagement and panache to your small business! Facebook It’s the #1 social media site in the world, and for good reason. With almost 900 million users, your customer demographic potential is huge and chances are, everyone you know has a page of some kind on this multitalented website. This should be one of your most important advertising avenues, second only to your own unique website/blog, and you should take advantage of the myriad of options. You can post writings and photos, create surveys and contests, plan and invite people to events, invite people to “check in” at your shop, embed videos and links, use hashtags, and so much more. Twitter 140 characters don’t seem like much, but they can be quite powerful when used regularly. Do some research into the best tags to narrow down your target market, and think long and hard about everything you post before posting it. You’ll quickly become savvy at saying a lot in a few short sentences, and gracefully entering conversations about topics and fields that are pertinent to your business. Twitter is great for following people you admire, networking with other people in your industry, and being found by people searching via hashtag or live-tweeting special events. LinkedIn It may seem static at first, since this site is basically a glorified online resume, but don’t be too quick to write it off. LinkedIn has almost 150 million users, and is set up to connect you to other people in your industry, as well as provide a “reference” of sorts to people searching you or your business. It only takes a few minutes to set up your unique page, and update it as your experience grows, so there isn’t a reason not to partake in this useful platform. Over time, you may find opportunities to collaborate,...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected to their email accounts throughout the day, tapping messages on their smart phones or toggling between browser tabs at work. It’s easy to bring your business to someone’s mind when all they have to do is open an email that is right in front of them. And hands down one of the best options out there today is MailChimp, featuring an easy to read interface, simplified design process, and sophisticated tracking options. If you are looking for a clean and simple way to send newsletters, coupons, and other offers, look no further than this amazing program. Here are just five perks you’ll enjoy when you use MailChimp for your small business. Save money There are a handful of different services to keep in contact with your customers, but most of them require subscriptions and can really eat into your profits, especially when you are first starting out. But MailChimp is absolutely free to set up and free to use if you have fewer than 2,000 subscribers! And for many entrepreneurs, it takes quite a while to build up that kind of subscriber base- so why not save money during those first slow months and put that cash towards inventory or other marketing? No design background necessary We are all aware of the impact of great design- we ourselves tend to only click on and peruse websites/newsletters/posts that are clean, colorful, simple, and easy to read. Other mail-integration marketing companies can make it hard to put together something that comes off as such, and you may end up with cluttered and archaic-looking emails that simply get deleted. Don’t waste that opportunity when your business is sitting in someone’s inbox by putting forth a substandard product. MailChimp is incredibly clean and simple, while allowing you to control things like color schemes and fonts, and brings appealing design to the forefront. Smaller time investment For a small business owner, every moment of every day is worth money and it’s hard to do it all and still maintain some semblance of work/life balance. So the less time you can spend cobbling together a newsletter or coupon, the better. Luckily with MailChimp, there are several pre-made design templates to choose from and you can simply click, insert a bit of text, add a picture or two, and you’re off and running! It’s also easy to create a custom, regularly-used template (think monthly newsletter) and save it for later- then when you’re ready to send a new campaign all you need to do is swap out your current info and media. Then you can use that time you saved to brainstorm new ideas, squeeze in a workout, or spend time with the kids. Tracking made easy Getting detailed feedback is crucial to learning what works and what doesn’t, anticipating your clients’ interests, and promoting your services. MailChimp’s integrated tracking reports allow you to watch everything from open rates and click rates, to when and where your clients are opening their email campaigns. You also...

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3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology and can traverse the digital terrain with no problems. But many older people are just now entering the personal computing market, or have been struggling to catch up with their now-outdated technologies. Some of our parents and grandparents may be feeling lost or left out in the data-driven modern life, but luckily there are people and places out there that can help. At Digital Workshop Center, we offer several classes that can help our community elders master the latest and greatest smart phones, tablets, and computers. Here are just three great reasons to bring them in and sign them up today! They can harness their email with Computer 101 There are few places that still offer the most basic of computer classes, which is a shame considering how many people could still benefit from them. In our Computer 101 course, we can teach anyone how to be comfortable with the day-to-day functions of their laptop or desktop including, but not limited to: Organizing files and folders Browsing the internet and saving bookmarks Composing and filing emails Sending and receiving photos and videos We have courses in both Mac and PC applications, taught by our resident computer gurus, which are perfect for anyone who is new to computing or simply making a transition from one system to the other. They can stop sending embarrassing texts with iPhone/iPad 101 Many of us may find humor in reading the latest “texts from my mom” memes that are floating around the internet, but secretly we hope that will never happen to our own parents. Help them avoid a technology gaffe by bringing them and their new iPhone or iPad into Digital Workshop Center for our intro class. In only 3 hours, this course can help anyone master their shiny new Apple product by teaching things like: Downloading, deleting, and using apps Checking weather, email, and news Finding files, music, and photos Navigating the internet browser Sending text messages or photos Whether you’re 60 and you got a new iPad for your birthday or you’re 30 and just switched from an Android to an Apple phone, this is the class for you! Learning the ins and outs of any piece of technology is a worthwhile investment, as it will save you time and effort the more you use it. And not to mention, save you from any embarrassing fumbles. They can capture memories with Digital Photography Classes Digital cameras are everywhere these days, but many people still struggle with understanding all the complicated settings and gizmos that make them work. Everyone can appreciate the importance of photography, especially when it comes to preserving family memories and exploring new hobbies. People over 50 are one of the fastest growing groups purchasing new digital cameras, and we’re here to help them get started taking photos painlessly. Just a few of the things we can teach them include: Using both auto and manual shooting Settings for shutter speed, aperture, and ISO Basic composition Importing image files onto a computer We offer basic courses in getting to know either your digital SLR (DSLR) or point...

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