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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected...

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3 Reasons To Bring Your Mom to DWC

In today’s fast-paced and ultra-connected world, technology is what holds us together. It drives our commerce, supports our social lives, and is the tool we use to create our futures. The amazing thing is that computers haven’t even been around that long- it wasn’t until the late 1980’s that most families owned their own desktop, and it would be almost another two decades before smart phones became a thing. If you’re under the age of 30, chances are you’re extremely comfortable with technology and can traverse the digital terrain with no problems. But many older people are just now entering...

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Creative Photo Editing: The Lomo Effect

There comes a time in every photographer’s life when all the so-called “rules” and technical nitty-gritty start to wear you down. It’s only so enjoyable to prepare, compose, shoot, and fine-tune a traditional image. So, with our next set of Photoshop tutorials, we’re going to step outside the box a bit and have a little fun. We’ll be exploring several creative editing techniques to give your photos some personality and mastering these trendy edits will lend some flair to your repertoire! We’ll start this set off with one of the more dramatic alternative photo processes, the Lomo (short for...

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Not all Photoshop edits are created equal

While working in Adobe Photoshop, you can manipulate your document in a variety of ways. Certain tools allow you to select pixels based on color (magic wand tool) or edge similarity (quick selection tool). You can adjust pixels with color, gradients, patterns and textures. For more broad-reaching changes to an image, you can also use adjustments, which correct an image imperfection such as brightness, contrast, hue, saturation, color balance and more. Adjustments can be made in destructive or non-destructive ways. A destructive edit in Photoshop alters the pixels of the document permanently....

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