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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected...

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Top 3 Beginner Excel Mistakes to Avoid

When beginning to use Microsoft Excel, there are several key mistakes that all students should avoid in order to be successful for the long term of a project.  Depending on your industry and specific Excel needs, this list of pitfalls can certainly become a long one. I’ve narrowed down the top 3 mistakes that all beginning Excel users should avoid.   You didn’t set your workbook up for success When you start a Microsoft Excel workbook, you need to do a little bit of project planning. Ask yourself some key questions and you will be able to use the built-in features of Excel...

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3 Reasons to Get Certified in Graphic Design

Over the last decade, we’ve seen an explosion of amazing design content, partly fueled by the popularity of online marketing and small business startups. Everything from logos and flyers to website icons and Facebook banners- the world of graphic design is more in demand than ever before. While many students are choosing to major in the design fields in college, the majority of the talent market is coming from post-graduate people looking to expand their expertise, round out their skill set, and break into this fresh and exciting industry. Many community colleges and online institutions...

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Crystal Reports Helps Unveil Business Answers

The data you collect while operating your business is as vital as the operation of the business itself. Using a database or spreadsheet solution, you can capture information about your clients that will help you better serve their needs and, hopefully, increase your profits. However, at some point data collection becomes useless unless you can find out what it means. Programs, such as Microsoft Access, have built-in reporting tools that allow you to create reports based on the specific data you need to know and also format the report to look exactly as you see fit. Other solutions, like...

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