Home » Archive by Category "Web Development"

Poll: What kind of monthly webinar would you attend?

Free Monthly Webinar Series Planned to begin in May The DWC is teaming up with Laurie Macomber of Blue Skies Marketing and Ron Zasadzinski of Codegeek.net to offer a fun, new monthly webinar series.  Drawing on the expertise of Laurie, Ron, and Stu Crair (owner of the DWC), this series will be an interactive way to learn more from three tech business owners and thought leaders. So, the question to you is this: “If you had a chance to learn in a webinar format from Laurie, Ron, and Stu, what kind of topics would you like to know more about?” Please fill out the informal poll below...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected...

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Human touch a must for some training

At the Digital Workshop, we began offering online training a few years ago in response to customers’ demands. After years of resistance, I finally caved and felt that offering this service was complementary to what we already did and would be beneficial for those who didn’t have time to attend class in person. One of our major goals was to make sure that we kept the human element of the classroom alive in the online setting. For this reason, we presented our online classes in more of a webinar format, where students can ask questions from a live instructor, receive a physical...

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5 Easy Steps to Get Started Blogging in WordPress

Even though the initial blogging fever of a decade ago has cooled off, it’s never out of style to create a blog of your very own. The great thing is: now it’s easier than ever to get set up and started writing, and there are a variety of platforms out there to launch your musings into the electronic world. WordPress is a classic and established choice, having been around long enough to have fine-tuned the art of the blog, so naturally I wanted to highlight them here. There are only five easy steps between you and your very own professional writing space, so let’s get started!   1....

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WordPress: Why You Should Consider Using a Child Theme

It is estimated that 1 in 5 websites use WordPress as a framework. No, that is not a typo. It is a staggering number to think about when you consider how many millions of sites are added each day. Every WordPress site’s design is governed by a theme, which controls the appearance, layout and functionality. There are free themes available, but to get a custom theme design for your website, you may hire a developer to create your theme. No matter which direction you decide to go, it has been my experience that, at some point, everyone wants some additional control of the design of their...

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Why You Should Care About Google Penguin 2.0

Lions may rule the jungle, but one special penguin sets the new rules for getting your website out of the weeds. On May 22, Google un-caged its Penguin 2.0 update, tweaking the rule set for the mega search engine’s algorithms. What does that mean? Google revamped its search engine optimization (SEO) rules for how it evaluates Web content so it can better identify web spam from great content. So, if you want your website to climb Google’s search engine result rankings, you’ll do your best to march in line with Penguin 2.0’s criteria. SEO is highly useful for every single website, be it a...

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