Home » Archive by Category "Social Media"

Useful Links – SEO, Google Analytics, Email Marketing

For classes taught by Christina Brodzky, here are some of her favorite websites you should know about.

read more

Got A New iPad For Christmas? Here’s How To Get Started

Electronics are a popular gift choice for many people around the holidays. After all, they are both sleek and attractive, and they keep us connected in our fast-paced society. One of the fastest growing electronics markets over the past couple of years is tablets, with the Apple iPad leading the pack by a wide margin. These thin, fast, and capable gadgets are the perfect go-between for smartphones and full-on computers, and are the perfect accessory for anyone who likes to stay connected on the go.

read more

5 Ways To Connect With Your Customers Via Social Media

Even though typing into a tiny electronic screen may not feel very warm and personal, it’s a fantastic way to make meaningful connections with your clients, future customers, and fans. While nothing can replace an in-person interaction, social media interactions are quickly becoming the most popular means of communication in the marketing world.

read more

5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future.

read more

5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style!

read more

HootSuite Can Help Manage All Your Social Media

There are so many social media options available, it’s hard to know what platform is right for you. Between Facebook, Twitter, Google+ and countless others, there’s at least one good outlet to connect you and your business to your interested and existing customers. Creating a buzz on social media is more difficult than just posting a couple of funny cat videos or copying and pasting quirky quotes. It requires a detailed strategy for how you want your online voice to be heard. For our social media classes at the Digital Workshop Center, we always focus on this key principle to start. Besides time to create the content for social media, you also need to factor in the time to analyze the response. Having a measurable analytic is just as important because it lets you know if what you’re saying online is successfully being received by those who you want to reach. With all of this time needed to create an effective social media campaign, there are tools that have been developed to help alleviate some of the burden. HootSuite is an online management platform that can effectively reduce the amount of time you spend on social media. Started in 2009, HootSuite allows you to manage all your social media from one convenient place. Using HootSuite allows you to more rapidly grow your audience, streamline team workflow and reach audiences with geotargeted features. In addition, HootSuite offers a vast array of analytic tools so you can measure your social media response. One of my favorite things about HootSuite is how user-friendly the interface is. With little to no experience with social media, you can connect all your accounts into one happy place and quickly get started managing them all. Pricing for HootSuite begins with a free package that includes connection for up to five social media accounts, basic analytics and some other fundamentals. If you want to upgrade to its Pro package for about $9 per month, you can receive a wider set of tools. According to Jeffrey Gitomer, an expert on social media and strategy, “Social media is the new cold call.” If you’re going to get involved in social media to try and reach new customers, you need tools like HootSuite to help manage your time better. But always remember that you have to first strategize on your voice and what you’re going to say before you jump into an ever-growing social media world. [Originally published in the Coloradoan on...

read more