Home » Archive by Category "Social Media"

Poll: What kind of monthly webinar would you attend?

Free Monthly Webinar Series Planned to begin in May The DWC is teaming up with Laurie Macomber of Blue Skies Marketing and Ron Zasadzinski of Codegeek.net to offer a fun, new monthly webinar series.  Drawing on the expertise of Laurie, Ron, and Stu Crair (owner of the DWC), this series will be an interactive way to learn more from three tech business owners and thought leaders. So, the question to you is this: “If you had a chance to learn in a webinar format from Laurie, Ron, and Stu, what kind of topics would you like to know more about?” Please fill out the informal poll below...

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5 Social Media Platforms To Boost Your Small Business

Today’s world is faced paced and new businesses have to jump in with savvy in order to survive. It doesn’t matter how amazing your product or service is if nobody knows about you and you aren’t making an effort to connect with the public. Here’s where social media platforms come in- the ability to insert yourself into the social sphere and be a part of your customers’ lives, both past and future. There are some basic advantages that social media platforms can bring to a small business, a few of which include: The ability to forge a brand “look and feel” The words you use and the...

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5 Reasons To Use MailChimp For Your Business

In the frenetic world of online marketing, it can be challenging to stand out as a small business owner. You may be overwhelmed with all the options out there for promotion and find yourself confused on which avenues to invest in to bring in clients and sales. Luckily, as time goes on, more user-friendly and effective solutions are being brought to the market and with a little research and learning, you can grow your business with less effort and more style! One of the greatest ways to reach your audience is through email-based marketing. Let’s face it, most people are constantly connected...

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HootSuite Can Help Manage All Your Social Media

There are so many social media options available, it’s hard to know what platform is right for you. Between Facebook, Twitter, Google+ and countless others, there’s at least one good outlet to connect you and your business to your interested and existing customers. Creating a buzz on social media is more difficult than just posting a couple of funny cat videos or copying and pasting quirky quotes. It requires a detailed strategy for how you want your online voice to be heard. For our social media classes at the Digital Workshop Center, we always focus on this key principle to start. Besides...

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How to Set Up Your LinkedIn Profile

Before filling out your profile and creating a company profile, take a minute or two to write down a few words and phrases that you want to connect to your profile. Keywords, i.e. graphic design, real estate, electrician, programmer, etc. are great. LinkedIn works like Google in terms of SEO (Search Engine Optimization), and your LinkedIn profile is searchable on other search engines. The more places you can put the words that define you and your business, the better. Personal Profile  Upload a picture of yourself (headshot of you smiling). Define your “Professional Headline” (essentially...

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How to Use Twitter Successfully: What Is It & Why Is It Relevant?

Twitter tends to be one of those social media platforms that isn’t quite as easy for some people to grasp. After reading this, however, you will have a better understanding of Twitter and you may even be more interested in using it! “They say Twitter is like a river, ever-changing as it flows, and a Tweeter’s just a vessel that must follow where it goes….” What is Twitter? Twitter is a free online networking tool that allows users to connect and post status updates that are 140 characters or less. Users can follow each other and share pieces of their daily lives. Here are some of the terms...

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